MARCH 2025
Actions on our screens
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest ‘Pasapalabra’ to the very Plaza del Callao.
Roberto Leal, presenter of the Atresmedia program, staged a family version of the famous ‘rosco’, live and direct. The action, broadcast on one of the giant screens of the Callao Cinemas, attracted hundreds of people who gathered to enjoy the show.
The participating families became the protagonists, facing a new “rosco” with questions related to the digital world, following the dynamics of the well-known contest. The contestants appeared on the giant screen, surrounded by the emblematic ‘rosco’ of ‘Pasapalabra’, creating a festive and learning atmosphere.
This event, created by the agency Dentsu for Google, was an interactive and memorable experience.
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