CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensPURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY...
GRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRID
APRIL 2026Actions on our screensGRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE,...
MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that...
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN...
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING...
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND...
STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensSTUNNING 3D DISPLAY OF ZADIG L'INTENSE AT CALLAO CITY LIGHTSTo...
PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
MARCH 2026Actions on our screensPUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE...
100 YEARS OF CINES CALLAO
‘THE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID NEWS
CINES CALLAO CELEBRATES ITS CENTENARY WITH A BINGO NIGHT INSPIRED BY 1980s CINEMA
THE CINEMAS OF CALLAO CELEBRATE THEIR 100TH ANNIVERSARY
OUR CASE STUDIES
ANDALUSIAN TOURISM CAMPAIGN
ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA | TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: – II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY | L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY | PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...
OUR LATEST EVENTS
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring singer-songwriter Rosana Arbelo. An intimate and deeply personal project,...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the premiere of *Torrente, President* drew huge crowds to our theaters and the...
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to present its new spring-summer collection, featuring actress Paula...
PREMIERES
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the premiere of *Torrente, President* drew huge crowds to our theaters and the...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel to the famous television series that premiered in 2005. The stars of...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao, announced their partnership at a press conference where they presented...
3D AD CAMPAIGNS
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City Lights. It’s a colourful display in which the soft drink can emerges...
BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID
DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has launched on Callao City Lights screens. In this piece, to promote group...
LIVE BROADCASTS
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her spring/summer 2026 collection. An impressive fashion show was held in Madrid's...
ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTSCarlos Alcaraz, ambassador of ElPozo Bienestar, went to the Plaza del Callao to visit the ‘Bienstar Sport Center’, a giant space for entertainment,...
DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE
APRIL 2025 Actions on our screens DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE The Plaza del Callao was the place chosen by Domino’s Pizza to present Domino's Tribute in Madrid, a monument that pays tribute to all the generations that have formed and form...
SCREEN SYNCHRONIZATION
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’ In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...
MOBILE RETARGETING
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%
ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...
MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our screens MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...
AUGMENTED REALITY (AR)
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
CALLAO CITY ARTS
LAETITIA FRELING’S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2024 Callao City Arts LAETITIA FRELING'S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS February arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, full of attractive images of the sea and its coastline. A...
THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS
AUGUST 2023 Callao City Arts THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS The Argentine video artist and photographer Matías Alonso Revelli is the new protagonist of Callao City Arts, the artistic initiative promoted by Cultura Inquieta and...
NOELL OSZVALD’S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY
MAY 2023 Callao City Arts NOELL OSZVALD'S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY Hungarian photographer Noell Oszvald is the protagonist of the month of May at Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS
JUNE 2025CCL IN MEDIA CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDSCallao City Lights was one of the sponsors of MADO Madrid Pride this year.At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the...
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's Earth Hour initiative, which aims to raise awareness of the importance of caring for the environment, Callao City Lights will once again turn off its screens for one hour....
‘FUNDACIÓN PEQUEÑO DESEO’ INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens 'FUNDACIÓN PEQUEÑO DESEO' INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS 'Fundación Pequeño Deseo' launches a campaign on our screens to add new members and thus have more resources to carry out its mission: to fulfil the...
