CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LYNK & CO PRESENTS ITS NEW HYBRID AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens LYNK & CO PRESENTS ITS NEW HYBRID AT THE GRAN VÍA CIRCUIT...
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON...
GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025
SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO...
KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screens KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS...
AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO...
THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA Culture,...
CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR
AUGUST 2025Actions on our screens CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR A cruise on...
OUR CASE STUDIES
ANDALUSIAN TOURISM CAMPAIGN
ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA | TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: – II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY | L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY | PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...
OUR LATEST EVENTS
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars of the third season of The Walking Dead: Daryl Dixon. A packed square...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September at the Callao Cinemas in Madrid. The series includes the Reno14 5G,...
3D AD CAMPAIGNS
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe pharmaceutical company Esteve has chosen our screens to announce the launch of DormiNatur Gummies Forte. The piece shows a heavenly world in which an endearing little sheep...
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the launch of its Pica Gold Bears. A new version of its original golden...
ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA
APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
SCREEN SYNCHRONIZATION
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’ In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...
PREMIERES
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars of the third season of The Walking Dead: Daryl Dixon. A packed square...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended by most of the stars of the new and final instalment of this film...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un volcán”, at its preview in our cinemas. A premiere that was also attended by...
MOBILE RETARGETING
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%
ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...
MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our screens MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...
LIVE BROADCASTS
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest 'Pasapalabra' to the very Plaza del...
YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS
SEPTEMBER 2024 Actions on our screens YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid's Plaza...
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
SEPTEMBER 2024 Actions on our screens L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...
AUGMENTED REALITY (AR)
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
CALLAO CITY ARTS
LAETITIA FRELING’S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2024 Callao City Arts LAETITIA FRELING'S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS February arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, full of attractive images of the sea and its coastline. A...
THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS
AUGUST 2023 Callao City Arts THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS The Argentine video artist and photographer Matías Alonso Revelli is the new protagonist of Callao City Arts, the artistic initiative promoted by Cultura Inquieta and...
NOELL OSZVALD’S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY
MAY 2023 Callao City Arts NOELL OSZVALD'S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY Hungarian photographer Noell Oszvald is the protagonist of the month of May at Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City...
CORPORATE SOCIAL RESPONSIBILITY
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR
MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
