CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA

AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA Mahou launches a campaign on the screens of Circuito Gran Vía to promote Plaza Mahou. A space located in the Santiago Bernabéu stadium, where you can enjoy freshly...

TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS

AUGUST 2025Actions on our screens TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS Alba Vera, Andrea Salcedo, Cristian del Valle... are some of the most prominent content creators on TikTok Live. The popular social network is launching a...

IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS

JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a campaign at Callao City Lights to announce its arrival in Madrid at the...

TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS

JULY 2025Actions on our screens TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS La del manojo de rosas, Agua, azucarillos y aguardiente, Doña Francisquita, El barberillo de Lavapiés... these are the zarzuelas included in the summer programme at...

STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN

JULY 2025Actions on our screens STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN On the occasion of their upcoming performance in Madrid, the Stray Kids fan club has launched a campaign on the screens of Callao City Lights to welcome the popular Korean band to Spain. Stray...

NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA

JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA 'Feed the Phantom'. This is the slogan for Nike's latest campaign, launched at Circuito Gran Vía to announce the release of the new Phantom 6 football boots. The campaign features an...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA |  TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: –   II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY |  L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY |  PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...

OUR LATEST EVENTS

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

3D AD CAMPAIGNS

HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the launch of its Pica Gold Bears. A new version of its original golden...

ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens  ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

MARCH 2025 Actions on our screens  ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...

SCREEN SYNCHRONIZATION

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’   In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...

PREMIERES

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

MOBILE RETARGETING

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our screens   MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS   Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...

LIVE BROADCASTS

YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS

YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS

SEPTEMBER 2024 Actions on our screens  YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS  Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid's Plaza...

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

SEPTEMBER 2024 Actions on our screens  L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE  Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...

MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE

MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE

JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR  We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

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