CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

DIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT

DECEMBER 2024Actions on our screensDIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT‘Arriba las piernas’ ('Get your legs up') and ‘Nunca te quedes a medias’. ('Never go halfway'). These are the slogans that preside over the creativities that DIM...

LANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTS

DECEMBER 2024Actions on our screensLANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTSLancôme has once again placed its trust in Callao City Lights to showcase one of its campaigns. On this occasion, the Christmas piece that...

NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA

DECEMBER 2024Actions on our screensNESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍAWith the arrival of Christmas, our tables are filled with sweets and all kinds of culinary treats. Among them, Caja Roja de Nestlé, an...

ALHAMBRA IS LINKED TO CHRISTMAS IN GRAN VÍA CIRCUIT

DECEMBER 2024Actions on our screensALHAMBRA IS LINKED TO CHRISTMAS IN GRAN VÍA CIRCUIT'There are gifts without wrapping'. This is the slogan that presides over the campaign that Alhambra Reserva 1925 has launched on the 15 screens of Circuito Gran Vía to invite people...

TOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIA

DECEMBER 2024Actions on our screensTOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIATradition and proximity. These are the attractions extolled by Asturias Tourism in the campaign it has launched in Circuito Gran Via. The action includes a 3D...

TOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRID

DECEMBER 2024Actions on our screensTOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRIDTous fills Madrid's Gran Vía with glamour with a campaign starring its iconic bear, which the brand gave three-dimensionality to two years ago. The action, which can already...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA |  TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: –   II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY |  L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY |  PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...

OUR LATEST EVENTS

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS  The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

OCTUBRE 2024 Events in our space  PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS  Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula. The event, which was attended by the company's employees in Spain and...

3D AD CAMPAIGNS

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

OCTOBER 2024 Actions on our screens  MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS  With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T Series smartphone family. A terminal with four cameras, designed in...

SCREEN SYNCHRONIZATION

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’   In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...

PREMIERES

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

OCTUBRE 2024 Events in our space  PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS  Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...

MOBILE RETARGETING

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our screens   MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS   Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...

LIVE BROADCASTS

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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