MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO GRAN VÍARay-Ban is once again turning to our screens, this time to showcase its Scuderia Ferrari...
CIRCUITO GRAN VÍA SHOWCASE FOR THE NEW IMAGE OF COCA-COLA ZERO
SEPTEMBER 2026Actions on our screens CIRCUITO GRAN VÍA SHOWCASE FOR THE NEW IMAGE OF COCA-COLA ZERO‘Welcome to our best era yet’. Coca-Cola Zero is launching a campaign across the 15 screens of the...
LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONS
AUGUST 2026Actions on our screens LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONSThe screens at the Lope de Vega Theatre served as a showcase for the celebrations honouring the Bolivian...
