MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among...
ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY LIGHTSMeta launches campaign on the outdoor screens of Cines Callao. With Rosalía and Tyler, the Creator,...
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture, heritage, festivals, museums, sports, gastronomy, nature... These are the different tourist proposals...
