MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the...
BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY
JUNE 2023 EVENTS IN OUR SPACE BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY Under the slogan '20 years ahead of the future', Fundación Innovación Bankinter celebrated its 20th...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came...
Other actions in Callao City Lights
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao...
MEDIASET PRESENTS TELECINCO’S NEW TV SHOWS IN CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MEDIASET PRESENTS TELECINCO'S NEW TV SHOWS IN CIRCUITO GRAN VÍA Mediaset España launches a campaign in Circuito Gran Vía to present its new TV shows and...
MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MCDONALD'S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA McDonald’s launches a campaign in Circuito Gran Vía to advertise its new menu 'Cómo aparece en', made...
