MARCH 2022

Actions on our screens

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.

The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).

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The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.

This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.

This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.

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Other events in Callao City Lights

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

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JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of...

Other actions in Callao City Lights

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

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FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with...

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