MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).

The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.

Other events in Callao City Lights
SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS
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‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS
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FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’
JANUARY 2023 EVENTS IN OUR SPACE FULL HOUSE AT THE PREMIERE OF 'CRISTO Y REY' Nobody wanted to miss the preview at Cines Callao of 'Cristo y Rey', the eagerly awaited series about the relationship...
Other actions in Callao City Lights
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted...
CALLAO CITY LIGHTS COLLABORATES WITH THE TALÍA AWARDS
MARCH 2023 Actions on our screensCALLAO CITY LIGHTS COLLABORATES WITH THE TALÍA AWARDS Callao City Lights is once again showing its support for the world of culture. We are collaborators of the...
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
MARCH 2023 Actions on our screens REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA 'Act like you never left' is the claim chosen by Reebok to advertise its most iconic...