APRIL 2022

Actions on our screens

MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA

The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.

In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.

MEDICIÓN MAYO 2022

Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.

This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.

Other events in Callao City Lights

SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS

SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS

FEBRUARY 2023 EVENTS IN OUR SPACE   SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTSAround 40 people from the events sector attended the first Callao City Lights open day to get to know our space and the...

‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS

‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS

JANUARY 2023 EVENTS IN OUR SPACE  'ELLE' INTERVIEWS LAIA COSTA IN CALLAO CINEMAS  Elle magazine chose our cinemas as the setting to talk to actress Laia Costa, nominated for the 2023 Goya for Best...

FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’

FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’

JANUARY 2023 EVENTS IN OUR SPACE  FULL HOUSE AT THE PREMIERE OF 'CRISTO Y REY'  Nobody wanted to miss the preview at Cines Callao of 'Cristo y Rey', the eagerly awaited series about the relationship...

Other actions in Callao City Lights

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted...

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