APRIL 2022
Actions on our screens
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.
In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.

Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.
This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.
Other events in Callao City Lights
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the...
BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY
JUNE 2023 EVENTS IN OUR SPACE BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY Under the slogan '20 years ahead of the future', Fundación Innovación Bankinter celebrated its 20th...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came...
Other actions in Callao City Lights
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao...
MEDIASET PRESENTS TELECINCO’S NEW TV SHOWS IN CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MEDIASET PRESENTS TELECINCO'S NEW TV SHOWS IN CIRCUITO GRAN VÍA Mediaset España launches a campaign in Circuito Gran Vía to present its new TV shows and...
MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MCDONALD'S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA McDonald’s launches a campaign in Circuito Gran Vía to advertise its new menu 'Cómo aparece en', made...