APRIL 2022
Actions on our screens
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.
In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.

Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.
This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.
Other events in Callao City Lights
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
Other actions in Callao City Lights
LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS
JANUARY 2025 Actions on our screens LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY LIGTHSSay no to horns and give yourself a divorce'. This is the original greeting that the legal...
MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA
JANUARY 2025 Actions on our screens MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍAFive Star is not a recipe, it is a commitment'. This is the slogan that presides over the campaign that...
LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme once again relies on our screens, this time to present Lash Idôle, its new mascara. Natural volume,...