APRIL 2022

Actions on our screens

MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA

The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.

In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.

MEDICIÓN MAYO 2022

Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.

This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.

Other events in Callao City Lights

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of...

Other actions in Callao City Lights

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método...

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with...

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