On the occasion of the inauguration in Madrid of the exhibition ‘Formula 1 The Exhibition’, IFEMA launched an advertising campaign that could be seen for several days on the screens of Circuito Gran Vía. The piece, which showed the silhouetted image of a racing car in neon strokes, was shown from 3 to 9 April on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.

A DOOH advertising domination campaign that managed to exceed 12.5 million impacts, achieving more notoriety for the exhibition and a greater connection with the local target.

Hosted by F1’s leading figures, the exhibition offered a unique account of its past, present and future history through an innovative experience, from spectacular audiovisual content to exclusive displays. Six rooms where you can admire curiosities, mythical objects from all the teams and take a journey through the history of the sport.

Patrimonio Nacional invaded the centre of Madrid with a campaign in Circuito Gran Vía announcing the opening of the Galería de las Colecciones Reales (Royal Collections Gallery).

Under the slogan ‘The real moves you. Move, come and feel’, the action showed the interpretation, by several dancers, of different works by great artists of our history. A piece impregnated with art and emotion that could be seen, between 17 and 23 July, on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.

The action achieved more than 11 million impacts, as well as a great notoriety for the new museum and a connection with the local target.

Located in the Royal Palace complex in Madrid, the new gallery houses more than 650 masterpieces by artists such as Caravaggio, Velázquez, Goya and Titian, among many others. A journey through the history of the Spanish monarchy and the artistic taste of each of its protagonists, from the first reigns of the Middle Ages to Juan Carlos I.