PLAYSTATION HORIZON FORBIDDEN WEST
INTERACTIVITY | Playstation
- Campaign date: February 2022
- Advertiser: Playstation
- Media agency: Mediacom
In addition to publicising this eagerly awaited launch for the gamer world, the DOOH campaign announced the possibility of buying the videogame at 50% off at Game shops, taking two games from the same platform.
The action was complemented by a competition among specialised media for one of their readers to win a stunning Regalla edition of Horizon Forbidden West signed by Michelle Jenner and a reproduction of the bow used by Aloy, the game’s protagonist. To enter the draw, participants simply had to upload a selfie with the statue in the square or a photograph of it to Twitter, along with the hashtag #HorizonForbiddenWest and the hashtag created by each of the participating magazines.
The campaign ran from 18 to 22 February, achieving more than 4 million hits on DOOH. On Twitter, more than 538,000 impacts were achieved and a reach of more than 480,000 users.