• Campaign date: January – February 2023
  • Advertiser: Twitch
  • Media agency: Mediabrands Content Studio
  • Creative agency: –

Twitch held an advertising domination action at Circuito Gran Vía to invite the audience to discover the ‘unsung heroes’ of its channel. Elvira Yuki, the queen of demon-killing dance; MoureDev, who teaches everyone how to program; Pilarsita, the record-breaking gamer; Ollie Gamerz, unexpected winner of the squidcraft games, and Trizia Curtis, the LGTBI+ defender who takes it with a lot of humour, were the protagonists of this campaign, who were invited to discover by scanning a QR code displayed on screen and the hashtag #LittleGreatCommunity.

A campaign for which it contracted 10 hours of exclusive broadcasting on the screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres (Gran Vía Circuit).

“They are not small. They are just waiting to be discovered. Let’s celebrate the unsung heroes of Twitch”, said the different creatives developed for the campaign. It was a tribute to those content creators who have not yet made it to fame but are worthy enough to do so one day.

The campaign exceeded 720,000 advertising impacts in 10 hours of broadcasting, boosting digital traffic, the brand’s connection with the local target and global positioning.

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