McDonald’s, on the occasion of the relaunch of its MyMcDonald’s app and to show some of the new prizes that users can get by accumulating points with every purchase, presents on the screens of Callao City Lights the spectacular 3D campaign developed by BCN Visuals.

A mysterious safe opens to reveal its valuable contents. A pile of coins seem to jump out of the screen to then be collected and give way to a smartphone with the image of a bidi code that has left all the passers-by in Plaza del Callao and Gran Vía in Madrid speechless.

One of the main innovations of the new McDonald’s app is a complete loyalty programme with which the brand aims to reward the trust of its customers, a programme based on a system of accumulable points in each order that can be exchanged for offers on iconic products, brand merchandising and other benefits designed exclusively for App users.

The outdoor advertising campaign on the Callao City screens exceeded 4 million advertising impacts in one week and reached more than 2 million unique users. With great repercussion in the advertising sector media and a huge viralisation in social networks.