CALLAO CITY LIGHTS’ CASE STUDIES
THE MOST STUNNING OUTDOOR ADVERTISING
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
3D CREATIVITY | PUIG
TECHNYCAL SPECIFICATIONS
- Campaign date: 2nd to 15th October 2023
- Advertiser: Jean Paul Gaultier, Puig
- Media agency: Publicis (Starcom)
- Creative agency: –
On the occasion of the launch campaign for Gaultier Divine, Jean Paul Gaultier‘s new eau de parfum, the cosmetics and perfumery firm Puig flooded the Plaza del Callao with sensuality and feminine empowerment.
In a clear reference to the shape of the packaging of the new fragrance, the campaign showed the image of a young woman wearing a gold-coloured conical corset that the protagonist wore with pride of being a woman. As if she were a true goddess, extraordinary and mysterious. I’m a woman. What’s more divine?”, the piece said.
The advertising activation in Callao City Lights achieved more than 12.7 million impacts, achieving a connection with the local female target and brand awareness.
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
3D CREATIVITY | L’ORÉAL MUGLER
TECHNYCAL SPECIFICATIONS
- Campaign date: 15th to 21st April 2024
- Advertiser: Mugler L’Oréal
- Media agency: Publicis Connexion by Zenith
- Creative agency: –
The iconic L’Oréal Luxe brand performs a spectacular CGI action linked to the outdoor screens of Cines Callao, on the occasion of the launch of the new Alien Hypersense perfume. A gigantic female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised on an adjoining canvas in the square. This is the eye-catching CGI action that Mugler, part of the L’Oréal Group, has launched to advertise Alien Hypersense, the new refillable perfume that the cosmetics firm has just launched on the market.
The piece supports the campaign that the brand has launched in Callao City Lights, in which a young woman transforms into a woman with an alien appearance, as a result of having perfumed herself with the new fragrance. Her eyes and hair take on violet tones and her nails grow longer until they look like those of a feline. The campaign, starring model Anok Yai, is by US agency Baron & Baron and the simulated outdoor advertising action was developed by Maramura.
Media management was handled by Publicis Connexion by Zenith, the bespoke solution created for L’Oréal Spain and Portugal. This special action is part of the campaign that Mugler has also launched on TV, digital, print and other outdoor media to mark the launch of the fragrance, providing us with a unique brand experience.
The DOOH campaign achieved more than 5 million advertising impacts in the week it was active, impacting audiences at Callao City Lights.
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
INTERACCIÓN EN PLAZA | NIL OJEDA
TECHNYCAL SPECIFICATIONS
- Campaign date: March 2023
- Advertiser: Nil Ojeda (Original Idea)
- Client: Vizz/Webedia y Milfshakes
- Media agency: –
- Creative agency: –
The Plaza del Callao was completely full to capacity. Nearly 4,000 people flocked to the centre of Madrid to watch on the screens of Callao City Lights the presentation of the second season of ’21 days without spending money’, the hit series by Nil Ojeda, Misho Amoli and Guanyar that took YouTube by storm last year.
The event became part of the first episode of the new season, in which the popular content creators return to live crazy adventures on a journey through Spain, Mexico and the U.S. Among their objectives for this new edition, meeting Mr. Beast, the most famous American youtuber in the world.
The action achieved more than 41,000 DOOH hits in 45 minutes and went viral on social networks, with more than 8.5 million views and 565,000 likes.
The previous season of the series, in which the three streamers shared their crazy and funny experiences trying to live without spending money for three weeks, gained more than 1 million followers on YouTube.
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY | PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY | L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA | NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...
UNIVERSAL PICTURES KUNG FU PANDA
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IBERDROLA
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BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
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ANDALUSIAN TOURISM CAMPAIGN
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GIVENCHY L’INTERDIT ROUGE ULTIME
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TAG HEUER
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FORMULA 1 THE EXHIBITION
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GALERÍA DE LAS COLECCIONES REALES
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PARQUE WARNER
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SUMMER DAYS’ MIRAVIA
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NEW HAVIANAS SQUARE
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WOMEN’SECRET 30 ANIVERSARIO
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OLAY WELL-AGING
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TOMMY X SHAWN
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SEPHORA FENTY BEAUTY HELLA THICC
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L’OREAL PRO XXL LIFT
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CAROLINA HERRERA GOOD GIRL
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GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
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‘ANONYMOUS HEROES’ TWITCH
'ANONYMOUS HEROES' TWITCH INTERACTIVITY | TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...
‘FLIPAR’ JORGE BLASS
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THE LION KING’ NEW SEASON
THE LION KING' NEW SEASON 3D CREATIVITY | Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...
ADIDAS DIMENSIONAL WALK
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PROMOTUR CANARY ISLANDS TOURISM
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NEW MCSPICY FROM MCDONALD’S
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PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
ONE FLAG
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...
IMPOSSIBLE IS NOTHING EUROCUP
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...
CUPRA FORMENTOR
CUPRA FORMENTOR 3D CREATIVITY | CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...
WE TAKES YOU WHEREVER YOU WANT
WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE | UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...
BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS
BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS 3D CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...
AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS
WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media agency: Disset...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: PepsiCo Media agency: OMD Creative agency: El Ruso de Rocky Under the slogan 'Nothing tastes better than a 100%...
TOM CLANCY’S WITHOUT REMORSE
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SIZE MATTERS WHEN WE TALK ABOUT SNACKS
SIZE MATTERS WHEN WE TALK ABOUT SNACKS DYNAMIC CREATIVITY | Cheetos (PepsiCo)TECHNICAL SPECIFICATIONS Campaign date: February 2021 Advertiser: Cheetos (PepsiCo) Media agency: OMD Creative agency: Sips and Bites Under the slogan 'Size matters (when we talk about...
GISELLE
GISELLE MOBILE RETARGETING | Centro Nacional de Danza (INAEM)TECHNICAL SPECIFICATIONS Campaign date: November - December 2020 Advertiser: National Dance Centre (INAEM) Media agency: Iris Media More than 6 million outdoor impacts and an average CTR of over 0.7% were...
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