CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
CIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE
JANUARY 2026Actions on our screensCIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE Once again this year, the...
MEXICO ON DISPLAY AT CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensMEXICO ON DISPLAY AT CIRCUITO GRAN VÍAMexico is not only the...
IBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensIBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA...
CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025
DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL...
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA...
EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT...
JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS...
OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA...
100 YEARS OF CINES CALLAO
CINES CALLAO TURNED PLAZA DEL CALLAO INTO AN OUTDOOR SUMMER CINEMA TO CELEBRATE ITS 100TH ANNIVERSARY WITH MADRID
CINES CALLAO IS CELEBRATING ITS 100TH ANNIVERSARY BY INVITING MADRID TO A FREE SUMMER CINEMA EVENT
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
OUR CASE STUDIES
‘ANONYMOUS HEROES’ TWITCH
'ANONYMOUS HEROES' TWITCH INTERACTIVITY | TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...
‘FLIPAR’ JORGE BLASS
'FLIPAR' JORGE BLASS LIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | JORGE BLASS TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: Jorge Blass Media agency: - Creative agency: 7 Rojo Producciones In order to promote his new magic show 'Flipar',...
THE LION KING’ NEW SEASON
THE LION KING' NEW SEASON 3D CREATIVITY | Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...
OUR LATEST EVENTS
CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY
NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...
MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMAS
NOVEMBER 2025EVENTS IN OUR SPACE MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMASThere was a festive and magical atmosphere at the premiere of Now You See Me 3, the latest instalment in the successful suspense and magic saga, which took place at Cines Callao....
PREMIERES
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...
3D AD CAMPAIGNS
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT
JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT Renfelaunches a campaign in Circuito Gran Vía to show the improvements of its railway services, with more trains and destinations and with the best punctuality commitment. The...
ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...
LIVE BROADCASTS
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO CITY ARTS’, A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID
JANUARY 2019 Actions on our screensCALLAO CITY ARTS', A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID This is an artistic program, developed by Cultura Inquieta and Callao City Lights, which was born with the purpose of giving greater visibility to the...
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR
MARCH 2020 Actions on our screens CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR On March 28th, Callao City Lights turned off its screens for one hour to join the 'Earth Hour' initiative promoted by WWF around the world. A gesture aimed...
THE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL
Other actions on our screensTHE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL In this way, the screens will become a giant window to the outside world, forming part of this applause of...
THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY
FEBRUARY 2020 Our Corporate Events THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...
