CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMAS

SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMAS

MAY 2024 EVENTS IN OUR SPACE  SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMASCines Callao was the venue chosen by the Letrame Group, a publishing company from Ejido specialising in self-publishing, to hold its annual awards gala which, in its third edition, took...

PREMIERES

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

AUGUST 2022 EVENTS IN OUR SPACE KARAOKE AND G-MEN AT THE PREMIERE OF 'VOY A PASÁRMELO BIEN'. Hundreds of fans of all ages attended the preview of Voy a pasármelo bien, the musical comedy to which the most mythical songs of Los Los Hombres G. provide the soundtrack....

3D AD CAMPAIGNS

BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE

BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE

JANUARY 2022 Actions on our Screens BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE A ferry sails through the Plaza del Callao. This is the surprising 3D action that the shipping company Baleària has launched in Callao City Lights with the aim of promoting its...

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

JANUARY 2021 Actions on our Screens  LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO  Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume. A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along...

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

DECEMBER 2021 Actions on our Screens  THE MARKET GARDEN OF MURCIA COMES TO CALLAO  Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan 'Esencia de huerta, alma de ciudad' (the essence of the...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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