NOVEMBER 2024
Actions on our screens
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
On the occasion of the launch of its new Hyaluron-Filler Epigenetic Serum with Epicelline, Eucerin has launched a spectacular campaign on the screens of Callao City Lights that combines 3D with simulated outdoor advertising (CGI- Computer Generated Imagery). An innovative action in line with this revolutionary anti-ageing product that visibly reverses the signs of ageing and reactivates the skin’s youth genes.
The 3D campaign shows a woman’s face pointing to one of her cheeks, one of the areas where the effects of Hyaluron-Filler Epigenetic Serum can be seen, which then appears on screen. This is the moment when the 3D effect of this piece can be seen, giving the impression that the product protrudes from the support.
In the CGI, the actress Belén Cuesta, who poses looking at the camera in the middle of Callao square, grabs the product that seems to emerge from the Callao screen and puts it in her handbag. After which, she seeks the viewer’s complicity by winking at them.
The 3D and CGI work was conceived and developed by Maramura Experiences and the media management was handled by OMD.
‘This Eucerin campaign is a great example of the exceptional results that the combination of 3D and CGI technology linked to screens offers in outdoor advertising. A formula that contributes to enhance the actions carried out in DOOH, for its spectacularity and possibilities of viralisation in social networks’, says Gorka Pagazazaurtundua, commercial director of Callao City Lights.
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...
ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the slogan “Etihad, one airline, all of Asia at your fingertips”, the Emirati airline is launching a...
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among...