CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screens KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS...
AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO...
THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA Culture,...
CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR
AUGUST 2025Actions on our screens CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR A cruise on...
DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO...
MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN...
TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO...
IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS
JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza...
100 YEARS OF CINES CALLAO
CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY
CINES CALLAO CELEBRATES ITS CENTENARY WITH A BINGO NIGHT INSPIRED BY 1980s CINEMA
‘THE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID NEWS
OUR CASE STUDIES
ADIDAS DIMENSIONAL WALK
ADIDAS DIMENSIONAL WALK 3D CREATIVITY | ADIDASTECHNYCAL SPECIFICATIONS Campaign date: September 2022 Advertiser: Adidas Originals Media agency: Mediacom Barna (Group M) Creative agency: - To reinforce its iconic brand positioning, Adidas Originals launched a...
PROMOTUR CANARY ISLANDS TOURISM
PROMOTUR TURISMO DE ISLAS CANARIAS RETARGETING MOBILE | PROMOTUR TURISMO DE ISLAS CANARIAS TECHNICAL SPECIFICATIONS Fecha de campaña: Mayo y Junio 2022 Anunciante: Promotur Turismo de canarias Agencia de medios: IKI Media Between May 21 and June 6, Turismo de...
NEW MCSPICY FROM MCDONALD’S
NUEVA MCSPICY DE MCDONALD'S TRAFFIC TO POINT OF SALE, CONTEXTUALIZED CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June and July 2022 Advertiser: McDonald's Media agency: MEDIACOM (GroupM) Creative agency: TBWA McDonald's, on the occasion of the...
OUR LATEST EVENTS
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars of the third season of The Walking Dead: Daryl Dixon. A packed square...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September at the Callao Cinemas in Madrid. The series includes the Reno14 5G,...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an institutional event in which tribute was paid to the former presidents who have...
PREMIERES
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...
3D AD CAMPAIGNS
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...
LIVE BROADCASTS
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SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CORPORATE SOCIAL RESPONSIBILITY
SPECTACULAR CAMPAIGN OF WWF SPAIN AND MUSEO DEL PRADO ON THE OCCASION OF THE CLIMATE SUMMIT
Other actions on our screensSPECTACULAR CAMPAIGN OF WWF SPAIN AND MUSEO DEL PRADO ON THE OCCASION OF THE CLIMATE SUMMIT WWF Spain and the Prado Museum wanted to show their support for the Climate Summit (COP25), held in Madrid, by broadcasting a spectacular joint...
CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION
APRIL 2019 Our Corporate Events CHARITY EVENT IN FAVOUR OF 'EL SUEÑO DE VICKY' FOUNDATION With the goal of raising funds for childhood cancer research, El sueño de Vicky Foundation held a masquerade ball at Cines Callao. A charity event that was joined by many...
UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE
MARCH 2019 Actions on our screensUNICEF CAUSES "A BLACKOUT" IN CALLAO SQUARE 24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic...
