Other actions on our screens
SPECTACULAR CAMPAIGN OF WWF SPAIN AND MUSEO DEL PRADO ON THE OCCASION OF THE CLIMATE SUMMIT
WWF Spain and the Prado Museum wanted to show their support for the Climate Summit (COP25), held in Madrid, by broadcasting a spectacular joint campaign on the screens of Callao City Lights. Under the slogan If the climate changes, everything changes, the initiative aimed to show what a planet would be like if the temperature increased by more than 1.5ºC, the turning point established by scientists to avoid the worst damage and unpredictable consequences.
The action, entitled +1.5ºC Changes Everything, used art as a universal language to explain in a shocking and novel way the damage that would be caused by a rise in the Earth’s temperature. Through the reinterpretation of 4 great art masterpieces, such as Joachim Patinir’s “El Paso de la laguna Estigia”, Francisco de Goya’s “El Quitasol”, Joaquín Sorolla’s “Los niños en la plaza” and Velázquez’s “Felipe IV a caballo”, the campaign warned of the rise in sea level, the extinction of species, the drama of climate refugees or the disappearance of rivers and crops due to extreme drought.
The creative development of the campaign was carried out by the CHINA advertising agency, under the supervision of the museum’s conservation managers, and it was also shown on different digital media throughout the country and on social networks, with the hashtag #LoCambiaTodo.
Other premieres at Callao City Lights
FELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF ‘SIN LÍMITES’
JUNE 2022EVENTS IN OUR SPACEFELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF 'SIN LÍMITES' King Felipe VI was the real star of the premiere of the miniseries '‘Sin límites', held...
GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS
MARCH 2022 EVENTS IN OUR SPACE GRAND PREMIERE OF 'TOP GUN MAVERICK' AT CALLAO CINEMAS Movie night at Callao Cinemas. With the help of Paramount Pictures and Tony Aguilar as master of ceremonies,...
LA PEGATINA MAKES A BIG SCENE IN CALLAO WITH THEIR NEW ALBUM ‘HACIA OTRA PARTE’
MARCH 2022 EVENTS IN OUR SPACE LA PEGATINA MAKES A BIG SCENE IN CALLAO WITH THEIR NEW ALBUM 'HACIA OTRA PARTE' On the occasion of the launch of their new album 'Hacia otra parte', La Pegatina...