CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
POKÉMON INVASION IN CALLAO SQUARE
NOVEMBER 2024 Actions on our screens POKÉMON INVASION IN CALLAO SQUARE On the occasion of the...
DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY...
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN...
UNDER ARMOUR´S CAMPAIGN WITH ANTONIO RÜDIGER AT CIRCUITO GRAN VÍA
NOVEMBER 2024 Actions on our screens UNDER ARMOUR´S CAMPAIGN WITH ANTONIO RÜDIGER AT CIRCUITO...
TROLLI UNLEASHES HIS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens TROLLI UNLEASHES HIS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTS...
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
OCTOBER 2024 Actions on our screens FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO...
MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS...
CINES CALLAO IN THE TV SHOW ‘CAÑAS Y BARRIO’ OF TELEMADRID
OCTOBER 2024 CCL IN THE MEDIA CINES CALLAO IN THE TV SHOW ‘CAÑAS Y BARRIO’ OF TELEMADRIDWe are...
OUR CASE STUDIES
‘ANONYMOUS HEROES’ TWITCH
'ANONYMOUS HEROES' TWITCH INTERACTIVITY | TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...
‘FLIPAR’ JORGE BLASS
'FLIPAR' JORGE BLASS LIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | JORGE BLASS TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: Jorge Blass Media agency: - Creative agency: 7 Rojo Producciones In order to promote his new magic show 'Flipar',...
THE LION KING’ NEW SEASON
THE LION KING' NEW SEASON 3D CREATIVITY | Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...
OUR LATEST EVENTS
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
3D AD CAMPAIGNS
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS
MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...
GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS
JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...
SCREEN SYNCHRONIZATION
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PREMIERES
GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’
DECEMBER 2023 EVENTS IN OUR SPACE GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE' Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...
CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’ A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...
CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF ‘CUÉNTAME’.
NOVEMBER 2023 EVENTS IN OUR SPACE CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF 'CUÉNTAME' Hundreds of fans came to our cinemas to see the premiere of the last episode of ‘Cuéntame’, the successful RTVE series that has been on the air for the last 22...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO CITY ARTS’, A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID
JANUARY 2019 Actions on our screensCALLAO CITY ARTS', A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID This is an artistic program, developed by Cultura Inquieta and Callao City Lights, which was born with the purpose of giving greater visibility to the...
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
CORPORATE SOCIAL RESPONSIBILITY
CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION
APRIL 2019 Our Corporate Events CHARITY EVENT IN FAVOUR OF 'EL SUEÑO DE VICKY' FOUNDATION With the goal of raising funds for childhood cancer research, El sueño de Vicky Foundation held a masquerade ball at Cines Callao. A charity event that was joined by many...
UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE
MARCH 2019 Actions on our screensUNICEF CAUSES "A BLACKOUT" IN CALLAO SQUARE 24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic...
