CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025

DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on our screens throughout 2025. Over the last twelve months, national and...

CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE

DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...

GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this Christmas. Through various creative initiatives, the brand will showcase its...

EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new EBRO s900 plug-in hybrid SUV that the car manufacturer has launched on...

JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer  JBL  has launched a campaign on Callao City Lights screens to promote its premium Tour One M3 headphones. Under the slogan “Lead the way”, the...

OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT Chinese car manufacturer Omoda & Jaecco launches a campaign on the 15 screens of Circuito Gran Vía to promote the Omoda 5 SUV in its different versions. Under...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

‘ANONYMOUS HEROES’ TWITCH

‘ANONYMOUS HEROES’ TWITCH

'ANONYMOUS HEROES' TWITCH INTERACTIVITY |  TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...

‘FLIPAR’ JORGE BLASS

‘FLIPAR’ JORGE BLASS

'FLIPAR' JORGE BLASS LIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY |  JORGE BLASS TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: Jorge Blass Media agency: - Creative agency: 7 Rojo Producciones In order to promote his new magic show 'Flipar',...

THE LION KING’ NEW SEASON

THE LION KING’ NEW SEASON

THE LION KING' NEW SEASON 3D CREATIVITY |  Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...

OUR LATEST EVENTS

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

3D AD CAMPAIGNS

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...

MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT

MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT

MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT  Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been launched in Circuito Gran Vía. A colourful 3D piece starring the toast...

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA  On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers invaded Madrid's Plaza del Callao on 9 March. An innovative action that...

SCREEN SYNCHRONIZATION

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PREMIERES

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

SEPTEMBER 2024 EVENTS IN OUR SPACE  RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION  RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY

THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY

FEBRUARY 2020 Our Corporate Events   THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY   On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

APRIL 2019 Our Corporate Events  CHARITY EVENT IN FAVOUR OF 'EL SUEÑO DE VICKY' FOUNDATION  With the goal of raising funds for childhood cancer research, El sueño de Vicky Foundation held a masquerade ball at Cines Callao. A charity event that was joined by many...

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