CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW XPERIENCE CAIXABANK PROGRAMME
AUGUST 2024Actions on our screensCAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW LOYALTY...
ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS SL 72 MODELS
AUGUST 2024 Actions on our screens ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS...
VALORANT’ ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY LIGTHS CAMPAIGN
AUGUST 2024 Actions on our screens VALORANT' ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY...
MIRAVIA LAUNCHES ‘OLYMPIC’ DISCOUNTS AT CALLAO CITY LIGHTS
JULY 2024 Actions on our screens MIRAVIA LAUNCHES ‘OLYMPIC’ DISCOUNTS AT CALLAO CITY LIGHTS The...
NIKE BRINGS SPANISH OLYMPIC STARS TO CIRCUITO GRAN VÍA
JULY 2024 Actions on our screens NIKE BRINGS SPANISH OLYMPIC STARS TO CIRCUITO GRAN VÍA The...
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA...
OUR CASE STUDIES
‘ANONYMOUS HEROES’ TWITCH
'ANONYMOUS HEROES' TWITCH INTERACTIVITY | TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...
‘FLIPAR’ JORGE BLASS
'FLIPAR' JORGE BLASS LIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | JORGE BLASS TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: Jorge Blass Media agency: - Creative agency: 7 Rojo Producciones In order to promote his new magic show 'Flipar',...
THE LION KING’ NEW SEASON
THE LION KING' NEW SEASON 3D CREATIVITY | Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the world of make-up did not want to miss the master class offered in our...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual eSports competition that will be played exclusively on PlayStation 5....
3D AD CAMPAIGNS
HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA
OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...
GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT
OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...
SCREEN SYNCHRONIZATION
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PREMIERES
CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’
NOVEMBER 2023 EVENTS IN OUR SPACE CELEBRATING THE PREMIERE OF 'LA CAJA DE ARENA' Atresmedia chose our space for the premiere of 'La caja de arena', a series that aims to make bullying visible and open the door to social dialogue. The preview was attended, among...
SUCCESSFUL PREMIERE OF ‘ESTA AMBICIÓN DESMEDIDA’ , NEW DOCUMENTARY BY C.TANGANA
NOVEMBER 2023 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF 'ESTA AMBICIÓN DESMEDIDA' , NEW DOCUMENTARY BY C.TANGANA Callao City Lights rolled out its red carpet to welcome the stars of 'Esta ambición desmedida', a documentary about C. Tangana's latest tour in which...
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO CITY ARTS’, A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID
JANUARY 2019 Actions on our screensCALLAO CITY ARTS', A PIONEERING URBAN ART PROJECT IN EUROPE, ARRIVES IN MADRID This is an artistic program, developed by Cultura Inquieta and Callao City Lights, which was born with the purpose of giving greater visibility to the...
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
CORPORATE SOCIAL RESPONSIBILITY
UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE
MARCH 2019 Actions on our screensUNICEF CAUSES "A BLACKOUT" IN CALLAO SQUARE 24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic...
