CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens  ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO GRAN VÍAElsa Pataky is the image of the campaign that the Alicante-based footwear brand Gioseppo has just launched at Circuito Gran Vía to present its new spring-summer...
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HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA CIRCUIT

APRIL 2025 Actions on our screens  HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA CIRCUITHuelva, the province that has it all' is the slogan that presides over the campaign that Agencia Destino Huelva has launched on the 15 screens of Circuito Gran Vía. An action...
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DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE

APRIL 2025 Actions on our screens  DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE  The Plaza del Callao was the place chosen by Domino’s Pizza to present Domino's Tribute in Madrid, a monument that pays tribute to all the generations that have formed and form...
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THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens  THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN VÍAThe public entityFundación Siglo has launched a campaign on the 15 screens of Circuito Gran Vía to promote Holy Week in Castilla y León. A piece in which some of the most...
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ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens  ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
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EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS

MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
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MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

‘ANONYMOUS HEROES’ TWITCH

‘ANONYMOUS HEROES’ TWITCH

'ANONYMOUS HEROES' TWITCH INTERACTIVITY |  TWITCHTECHNYCAL SPECIFICATIONS Campaign date: January - February 2023 Advertiser: Twitch Media agency: Mediabrands Content Studio Creative agency: – Twitch held an advertising domination action at Circuito Gran Vía to invite...

‘FLIPAR’ JORGE BLASS

‘FLIPAR’ JORGE BLASS

'FLIPAR' JORGE BLASS LIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY |  JORGE BLASS TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: Jorge Blass Media agency: - Creative agency: 7 Rojo Producciones In order to promote his new magic show 'Flipar',...

THE LION KING’ NEW SEASON

THE LION KING’ NEW SEASON

THE LION KING' NEW SEASON 3D CREATIVITY |  Stage EntertainmentFICHA TÉCNICA Campaign date: September and October 2022 Advertiser: Stage Entertainment Media agency: Stage Entertainment Creative agency: RGB Corp On the occasion of the premiere of the new season of the...

OUR LATEST EVENTS

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID  Grupo Eventoplus chose Cines Callao to hold the 4th session of Academy Madrid, the free training programme for young talents in the events sector organised by the aforementioned media...

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country,  Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and...

3D AD CAMPAIGNS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

SCREEN SYNCHRONIZATION

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PREMIERES

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

NOVEMBER 2023 EVENTS IN OUR SPACE  PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries format by TVE and Apunt. Directed by Alberto Ruiz Rojo, the premiere was...

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

NOVEMBER 2023 EVENTS IN OUR SPACE  CELEBRATING THE PREMIERE OF 'LA CAJA DE ARENA'  Atresmedia chose our space for the premiere of 'La caja de arena', a series that aims to make bullying visible and open the door to social dialogue. The preview was attended, among...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

APRIL 2019 Our Corporate Events  CHARITY EVENT IN FAVOUR OF 'EL SUEÑO DE VICKY' FOUNDATION  With the goal of raising funds for childhood cancer research, El sueño de Vicky Foundation held a masquerade ball at Cines Callao. A charity event that was joined by many...

UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE

UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE

MARCH 2019 Actions on our screensUNICEF CAUSES "A BLACKOUT" IN CALLAO SQUARE  24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic...

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