CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’

CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’

APRIL 2024 CCL IN THE MEDIA  CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España  'Crónica de Madrid' to tell the details of the biggest refurbishment in the history of Cines Callao. "We have...

PREMIERES

THE STARS OF ‘AMBULANCE’ IN CALLAO CINEMAS

THE STARS OF ‘AMBULANCE’ IN CALLAO CINEMAS

MARCH 2022 EVENTS IN OUR SPACE THE STARS OF 'AMBULANCE' IN CALLAO CINEMAS Despite the rainy day in Madrid, hundreds of fans flocked to the Plaza del Callao to get a close-up look at the stars of 'Ambulance: Escape Plan', the film directed by Michael Bay (Armageddon,...

JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF ‘MORBIUS’.

JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF ‘MORBIUS’.

MARCH 2022 EVENTS IN OUR SPACE JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF 'MORBIUS'. International premieres are back! Jared Leto revolutionized the Plaza del Callao on his arrival to our cinemas for the preview of 'Morbius', the new Marvel movie starring the...

3D AD CAMPAIGNS

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

OCTOBER 2021 Actions on our Screens  PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY  Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City...

THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY

THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY

OCTOBER 2021 Actions on our Screens  THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY  A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that...

HP INTRODUCES ITS SMARTEST PRINTER

HP INTRODUCES ITS SMARTEST PRINTER

SEPTEMBER 2021 Actions on our Screens  HP INTRODUCES ITS SMARTEST PRINTER  With a surprising 3D action, HP has presented its smartest printer on the screens of Callao City Lights. In addition to printing, copying and scanning, the new HP Envy 6432e multifunction...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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