CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100th Anniversary of Cines Callao

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSIC

MAY 2026Actions on our screens ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSICIcónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this year’s line-up. The festival with the highest attendance figures will...

CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY

MAY 2026Actions on our screens CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARYDel 11 al 17 de mayo, las icónicas pantallas exteriores de Cines Callao se transformaron en un gran lienzo urbano para celebrar...

PARTNERSHIP AGREEMENT BETWEEN CALLAO CITY LIGHTS AND JFT COMUNICACIÓN

MAY 2026CCL IN MEDIA PARTNERSHIP AGREEMENT BETWEEN CALLAO CITY LIGHTS AND JFT COMUNICACIÓNCallao City Lights has reached an agreement with JFT Comunicación for the latter to exclusively market its large-format screens in the Canary Islands. As a result, the Canarian...

JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍA

MAY 2026Actions on our screens JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍAThe best sound is coming to the heart of Madrid. JBL is launching a campaign across the 15 screens of the Circuito Gran Vía to showcase its new JBL Live over-ear headphones....

A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS

MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick off the European tour for *The Mandalorian & Grogu*. This highly...

STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTS

MAY 2026EVENTS IN OUR SPACE STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTSStarbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018, chose our venue to host a conference for its employees in the Iberian...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

San Isidro Cines Callao

CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY

CENTENARY BINGO

CINES CALLAO CELEBRATES ITS CENTENARY WITH A BINGO NIGHT INSPIRED BY 1980s CINEMA

Telemadrid Centenario Callao Cinemas

‘THE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID NEWS

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...

OUR LATEST EVENTS

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

PREMIERES

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

JULY 2024 EVENTS IN OUR SPACE  FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.  Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...

3D AD CAMPAIGNS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS  In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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