CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100th Anniversary of Cines Callao

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5

JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish premiere of Toy Story 5 , the latest instalment in the hit animated saga...

THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS

JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar, Adidas and Lenovo who are joining in with this global sporting event,...

BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA

JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as the pioneer in its category of footwear. Under the slogan ‘Copied since...

CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVE

JUNE 2026CCL IN MEDIA CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVETelecinco is joining in the celebrations for our centenary with a wonderful feature on the history of our cinemas,...

CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE

JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s promoting its trips to Egypt and the more than 120 activities on offer...

ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

JUNE 2026Actions on our screens ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUITBrands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

Telecinco News Cines Callao

CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE

CONGRATULATIONS ON CINES CALLAO'S ANNIVERSARY

A CENTURY OF SHARED EMOTIONS

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...

OUR LATEST EVENTS

PREMIERES

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

SEPTEMBER 2024 EVENTS IN OUR SPACE  RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION  RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

JULY 2024 EVENTS IN OUR SPACE  FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.  Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...

3D AD CAMPAIGNS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS  In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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