CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

GRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTI

APRIL 2026Actions on our screensGRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTIIconic, legendary, timeless... There’s only one. And the same goes for the GTI. Volkswagen is launching a campaign on the Gran Vía to celebrate the 50th anniversary of this...

IMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT

APRIL 2026Actions on our screensIMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT‘Get a head start’. This is the slogan at the heart of the campaign that Imagin, the mobile digital bank backed by Caixabank, has just launched on the 15 screens of...

🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!

MARCH 2026EVENTS IN OUR SPACE 🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!Josué Reyzábal, owner of Cines Callao, on Carlos Alsina’s "Más de uno" (Onda Cero), recounts how Cines Callao opened its doors in 1926 and pioneered sound films (1929), color (1935), and 3D...

HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensHAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTSHavaianas’ new campaign is hitting our screens. This time, the brand is promoting its new “Puffed Up” collection, inspired by the eagerly awaited sequel to *The Devil Wears Prada*,...

ADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTSMadrid hosted its marathon, and Adidas didn’t want to miss out. To mark the occasion, the sportswear brand featured in an exclusive one-hour broadcast on the outdoor...

THE CENTENARY OF CINES CALLAO FEATURED ON TELEMADRID NEWS

APRIL 2026CCL IN MEDIATHE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID’S NEWS PROGRAMMESLast weekend, Telemadrid’s news programme covered our centenary. A milestone for the city of Madrid, whose skyline features our iconic building, which served as the backdrop...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...

OUR LATEST EVENTS

CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM  Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...

PREMIERES

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

3D AD CAMPAIGNS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS  In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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