APRIL 2024
Actions on our screens
BIMBO, PURE SPECTACLE IN CALLAO
The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines Callao to advertise its range of artisan-style slices. Composed of wholemeal, white bread and brioche varieties, they appear on screen as if they were ‘Puro espectáculo’ (Pure spectacle), the claim that heads the campaign.
The 3D piece was developed by Maramura. The effect can be seen in the sandwich that seems to protrude from the screen and also in the packs of the three product varieties shown at the close of the campaign. Media management was handled by PHD Barcelona (OMG).
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
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FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
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CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
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Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
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ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
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BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
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