BIMBO, PURE SPECTACLE IN CALLAO

The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines Callao to advertise its range of artisan-style slices. Composed of wholemeal, white bread and brioche varieties, they appear on screen as if they were ‘Puro espectáculo’ (Pure spectacle), the claim that heads the campaign.

The 3D piece was developed by Maramura. The effect can be seen in the sandwich that seems to protrude from the screen and also in the packs of the three product varieties shown at the close of the campaign. Media management was handled by PHD Barcelona (OMG).