MARCH 2024

Actions on our screens

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

 

On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao on 9 March. An innovative action that included the broadcast, for 3 hours on the screens of Callao City Lights, of a 3D piece, developed by Maramura, and the new brand spot ‘Pase lo que pase’, created by Ogilvy and directed by film director Alex de la Iglesia.

In addition, days later, the action included a spectacular piece of simulated outdoor advertising (CGI), also by Maramura, in which a flying saucer took off from our terrace and launched a laser beam onto our screen in Callao, which triggered the broadcast of the spot. The campaign, managed in the media by Carat (Dentsu), served to announce the benefits of the new plan presented by the energy company: stable price, every day and every hour, for 5 years, with no commitment of permanence and with a bonus of 100 euros when contracting it.

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

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