CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST FILMS
MARKETING ACTIONS ON OUR SCREENS
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the...
ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO...
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO...
CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA
MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN...
SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTS
MAY 2025Actions on our screens SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTSPunta Cana,...
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once...
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...
100 YEARS OF CINES CALLAO
ONE HUNDRED YEARS OF THE BEST FILMS
‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.
OUR CASE STUDIES
PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during the awards gala of the XXI ADN International University Short Film...
PREMIERES
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
3D AD CAMPAIGNS
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers invaded Madrid's Plaza del Callao on 9 March. An innovative action that...
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS
MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...
LIVE BROADCASTS
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SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO, WITH YOUNG ARTISTS
MARCH 2017 Actions on our screens CALLAO, WITH YOUNG ARTISTS Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CORPORATE SOCIAL RESPONSIBILITY
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