CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA

NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign that Amazon has launched on Circuito Gran Vía to encourage...

THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS

NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...

REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS

NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This winter is coming with lots of excitement. Red Bull has chosen our screens to present “The Winter Edition”, its new flavour for this season, in Madrid. A 3D piece that serves...

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum representing the most famous draw of the year, the 15 screens on our circuit...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY  |  PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE INTERACTIVITY  |  L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

OUR LATEST EVENTS

CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL

CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL

DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...

JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT

JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT

NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe  Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar performance by the flamenco dancer Joaquín Cortés and the chance to...

3D AD CAMPAIGNS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

SCREEN SYNCHRONIZATION

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PREMIERES

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

CALLAO, WITH YOUNG ARTISTS

CALLAO, WITH YOUNG ARTISTS

MARCH 2017 Actions on our screens  CALLAO, WITH YOUNG ARTISTS  Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...

CORPORATE SOCIAL RESPONSIBILITY

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