CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
AUGUST 2024Actions on our screensH&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTSThe fashion and...
CAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW XPERIENCE CAIXABANK PROGRAMME
AUGUST 2024Actions on our screensCAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW LOYALTY...
ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS SL 72 MODELS
AUGUST 2024 Actions on our screens ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS...
VALORANT’ ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY LIGTHS CAMPAIGN
AUGUST 2024 Actions on our screens VALORANT' ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY...
MIRAVIA LAUNCHES ‘OLYMPIC’ DISCOUNTS AT CALLAO CITY LIGHTS
JULY 2024 Actions on our screens MIRAVIA LAUNCHES ‘OLYMPIC’ DISCOUNTS AT CALLAO CITY LIGHTS The...
NIKE BRINGS SPANISH OLYMPIC STARS TO CIRCUITO GRAN VÍA
JULY 2024 Actions on our screens NIKE BRINGS SPANISH OLYMPIC STARS TO CIRCUITO GRAN VÍA The...
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The...
OUR CASE STUDIES
PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the biggest refurbishment in the history of Cines Callao. "We have...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMAS
MARCH 2024 CCL IN THE MEDIA TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMASRead the full report on TelemadridTwo years away from its centenary, Cines Callao has made renovations to its façade with lighter tones, but also improvements...
3D AD CAMPAIGNS
PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Acciones en nuestras pantallas PUMA'S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows...
REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT
JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...
HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA
JULY 2023 Actions on our screens HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The...
SCREEN SYNCHRONIZATION
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PREMIERES
ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS Hundreds of fans attended the preview in our emblematic Sala 1 of 'Transformers: Awakening of the Beasts', the new instalment of the successful film saga. Presentado por Tony Aguilar,...
ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE
MAY 2023 EVENTS IN OUR SPACE ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...
THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO
MARZO 2023 EVENTOS EN NUESTRO ESPACIO LOS PROTAGONISTAS DE ‘MARAVILLOSO DESASTRE’ REVOLUCIONAN CALLAO Cines Callao fue escenario del estreno mundial de ‘Maravilloso desastre’. Cientos de seguidores esperaban a las puertas de nuestros cines la llegada de Dylan Sprouse...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO, WITH YOUNG ARTISTS
MARCH 2017 Actions on our screens CALLAO, WITH YOUNG ARTISTS Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CORPORATE SOCIAL RESPONSIBILITY
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