CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
H&M CELEBRATES LOVE AT GRAN VÍA CIRCUIT
DECEMBER 2024 Actions on our screens H&M CELEBRATES LOVE AT GRAN VÍA CIRCUITAn ode to love in...
JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN VÍA
DECEMBER 2024 Actions on our screens JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN...
ALIEXPRESS CELEBRATES BLACK FRIDAY AT CIRCUITO GRAN VÍA
NOVEMBER 2024Actions on our screensALIEXPRESS CELEBRATES BLACK FRIDAY AT CIRCUITO GRAN VÍA...
AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO GRAN VÍA...
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the...
UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY...
MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’.
NOVEMBER 2024 Actions on our screens MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’. From...
THE FESTIVAL OF THE FIRST OLIVE OIL FROM JAÉN COMES TO THE SCREENS OF CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens THE FESTIVAL OF THE FIRST OLIVE OIL FROM JAÉN COMES TO THE...
OUR CASE STUDIES
PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of the successful animated film that Disney released 9 years ago. An...
3D AD CAMPAIGNS
MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH
FEBRUARY 2024 Actions in our screens MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH 'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...
HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA
OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...
GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT
OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...
SCREEN SYNCHRONIZATION
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PREMIERES
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries format by TVE and Apunt. Directed by Alberto Ruiz Rojo, the premiere was...
CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’
NOVEMBER 2023 EVENTS IN OUR SPACE CELEBRATING THE PREMIERE OF 'LA CAJA DE ARENA' Atresmedia chose our space for the premiere of 'La caja de arena', a series that aims to make bullying visible and open the door to social dialogue. The preview was attended, among...
SUCCESSFUL PREMIERE OF ‘ESTA AMBICIÓN DESMEDIDA’ , NEW DOCUMENTARY BY C.TANGANA
NOVEMBER 2023 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF 'ESTA AMBICIÓN DESMEDIDA' , NEW DOCUMENTARY BY C.TANGANA Callao City Lights rolled out its red carpet to welcome the stars of 'Esta ambición desmedida', a documentary about C. Tangana's latest tour in which...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO, WITH YOUNG ARTISTS
MARCH 2017 Actions on our screens CALLAO, WITH YOUNG ARTISTS Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CORPORATE SOCIAL RESPONSIBILITY
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