CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025

DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on our screens throughout 2025. Over the last twelve months, national and...

CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE

DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...

GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this Christmas. Through various creative initiatives, the brand will showcase its...

EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new EBRO s900 plug-in hybrid SUV that the car manufacturer has launched on...

JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer  JBL  has launched a campaign on Callao City Lights screens to promote its premium Tour One M3 headphones. Under the slogan “Lead the way”, the...

OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT Chinese car manufacturer Omoda & Jaecco launches a campaign on the 15 screens of Circuito Gran Vía to promote the Omoda 5 SUV in its different versions. Under...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY  |  PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE INTERACTIVITY  |  L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

OUR LATEST EVENTS

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

3D AD CAMPAIGNS

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

SCREEN SYNCHRONIZATION

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PREMIERES

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

CALLAO, WITH YOUNG ARTISTS

CALLAO, WITH YOUNG ARTISTS

MARCH 2017 Actions on our screens  CALLAO, WITH YOUNG ARTISTS  Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...

CORPORATE SOCIAL RESPONSIBILITY

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