CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST FILMS
MARKETING ACTIONS ON OUR SCREENS
CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA
MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN...
SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTS
MAY 2025Actions on our screens SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTSPunta Cana,...
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once...
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...
WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE
MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its...
CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD IN THE PENINSULA.
MAY 2025Actions on our screens CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN...
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest...
ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA
MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN...
100 YEARS OF CINES CALLAO
ONE HUNDRED YEARS OF THE BEST FILMS
‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.
OUR CASE STUDIES
PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
PREMIERES
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of the successful animated film that Disney released 9 years ago. An...
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
3D AD CAMPAIGNS
GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS
JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...
XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA
FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...
DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS
FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...
LIVE BROADCASTS
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SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO, WITH YOUNG ARTISTS
MARCH 2017 Actions on our screens CALLAO, WITH YOUNG ARTISTS Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CORPORATE SOCIAL RESPONSIBILITY
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