CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT
JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT...
AMEX INVITES YOU TO JOIN ITS PAYMENT METHOD AT CIRCUITO GRAN VÍA
JUNE 2024Actions on our screensAMEX INVITES YOU TO JOIN ITS PAYMENT METHOD AT CIRCUITO GRAN VÍA...
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
JUNE 2024Actions on our screensMAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE On the occasion of...
‘BRIDGERTONS’ ARRIVE AT GRAN VÍA CIRCUIT
JUNE 2024Actions on our screens'BRIDGERTONS' ARRIVE AT GRAN VÍA CIRCUIT Netflix has chosen our...
NATURE’S VARIETY CHALLENGES CONSUMERS AT CALLAO CITY LIGHTS
JUNE 2024 Actions on our screens NATURE'S VARIETY CHALLENGES CONSUMERS AT CALLAO CITY LIGHTS How...
SKYSHOWTIME ANNOUNCES THE PREMIERE OF ‘YELLOWSTONE’ AT GRAN VÍA CIRCUIT THEATRES
JUNE 2024 Actions on our screens SKYSHOWTIME ANNOUNCES THE PREMIERE OF ‘YELLOWSTONE’ AT GRAN VÍA...
MADRID CITY COUNCIL INVITES YOU TO TAKE CARE OF THE ENVIRONMENT, AT CALLAO CITY LIGHTS
JUNE 2024 Actions on our screens MADRID CITY COUNCIL INVITES YOU TO TAKE CARE OF THE ENVIRONMENT,...
MAHOU AND DUKI REVEAL THEIR LOVE FOR MADRID, AT CIRCUITO GRAN VÍA
JUNE 2024 Actions on our screens MAHOU AND DUKI REVEAL THEIR LOVE FOR MADRID, AT CIRCUITO GRAN...
OUR CASE STUDIES
PLAYSTATION HORIZON FORBIDDEN WEST
PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY | PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, SCENE OF THE ‘ENCUENTROS CON SABOR’ COMPETITION ON LA SEXTA
FEBRUARY 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF THE 'ENCUENTROS CON SABOR' COMPETITION ON LA SEXTA Mahou has chosen Hall 1 of Cines Callao to record the first episode of the competition 'Encuentros con sabor', which La Sexta has started broadcasting....
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...
FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES
JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...
3D AD CAMPAIGNS
HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA
JULY 2023 Actions on our screens HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The...
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Actions on our Screens PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the...
MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT
FEBRUARY 2023 Actions in our screens MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT #Mahou00Tostada dressed up the screens of the Gran Vía Circuit, the largest large-format digital circuit in urban environments in Spain, to disprove prejudices. The...
SCREEN SYNCHRONIZATION
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PREMIERES
THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO
MARZO 2023 EVENTOS EN NUESTRO ESPACIO LOS PROTAGONISTAS DE ‘MARAVILLOSO DESASTRE’ REVOLUCIONAN CALLAO Cines Callao fue escenario del estreno mundial de ‘Maravilloso desastre’. Cientos de seguidores esperaban a las puertas de nuestros cines la llegada de Dylan Sprouse...
PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS
MARCH 2023 EVENTS IN OUR SPACE PREMIERE OF 'SIN HUELLAS' IN CALLAO CINEMAS Prime (Amazon Prime Vídeo) once again chose our space to celebrate the premiere of the new series 'Sin huellas'. A black comedy full of action, created by Carlos de Pando, Sara Antuña and...
SUCCESSFUL PREMIERE OF ’19 SOLOS FRENTE A LA VERDAD’ IN CALLAO CINEMAS
MARCH 2023 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF '19 SOLOS FRENTE A LA VERDAD' IN CALLAO CINEMAS Cines Callao was the venue chosen for the premiere of the film '19. Solos frente a la verdad'. Directed by Javier Kuhn, the film, produced by Atrevida Producciones...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CALLAO, WITH YOUNG ARTISTS
MARCH 2017 Actions on our screens CALLAO, WITH YOUNG ARTISTS Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CORPORATE SOCIAL RESPONSIBILITY
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