CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
ANGEL BLEU BRINGS IBIZA TO CALLAO SQUARE
JULY 2024Actions on our screensANGEL BLEU BRINGS IBIZA TO CALLAO SQUARE On the occasion of the...
DACIA DUSTER EXHIBITS ITS NEW PRODUCTS IN CALLAO CITY LIGHTS
JULY 2024Actions on our screensDACIA DUSTER EXHIBITS ITS NEW PRODUCTS IN CALLAO CITY LIGHTSDacia...
GRAN VÍA CIRCUIT IS FULL OF PRIDE IN 2024
JULY 2024Actions on our screensGRAN VÍA CIRCUIT IS FULL OF PRIDE IN 2024 One more year our...
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at...
ELÍSABET BENAVENT PROMOTES HER NEW BOOK AT THE GRAN VÍA CIRCUIT THEATERS
JULY 2024 Actions on our screens ELÍSABET BENAVENT PROMOTES HER NEW BOOK AT THE GRAN VÍA CIRCUIT...
SABADELL SHOWS ITS VIRTUES AS A BANK, IN GRAN VÍA CIRCUIT
JUNE 2024Actions on our screensSABADELL SHOWS ITS VIRTUES AS A BANK, IN GRAN VÍA CIRCUIT Sabadell...
CALLAO CITY LIGHTS WINS TWO BRONZES AT THE SECOND EDITION OF THE OOH LOVERS AWARDS
JUNE 2024 CCL IN THE MEDIA CALLAO CITY LIGHTS WINS TWO BRONZES AT THE SECOND EDITION OF THE OOH...
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice...
OUR CASE STUDIES
ADIDAS DIMENSIONAL WALK
ADIDAS DIMENSIONAL WALK 3D CREATIVITY | ADIDASTECHNYCAL SPECIFICATIONS Campaign date: September 2022 Advertiser: Adidas Originals Media agency: Mediacom Barna (Group M) Creative agency: - To reinforce its iconic brand positioning, Adidas Originals launched a...
PROMOTUR CANARY ISLANDS TOURISM
PROMOTUR TURISMO DE ISLAS CANARIAS RETARGETING MOBILE | PROMOTUR TURISMO DE ISLAS CANARIAS TECHNICAL SPECIFICATIONS Fecha de campaña: Mayo y Junio 2022 Anunciante: Promotur Turismo de canarias Agencia de medios: IKI Media Between May 21 and June 6, Turismo de...
NEW MCSPICY FROM MCDONALD’S
NUEVA MCSPICY DE MCDONALD'S TRAFFIC TO POINT OF SALE, CONTEXTUALIZED CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June and July 2022 Advertiser: McDonald's Media agency: MEDIACOM (GroupM) Creative agency: TBWA McDonald's, on the occasion of the...
OUR LATEST EVENTS
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the biggest refurbishment in the history of Cines Callao. "We have...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMAS
MARCH 2024 CCL IN THE MEDIA TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMASRead the full report on TelemadridTwo years away from its centenary, Cines Callao has made renovations to its façade with lighter tones, but also improvements...
3D AD CAMPAIGNS
ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...
PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Acciones en nuestras pantallas PUMA'S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows...
REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT
JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...
SCREEN SYNCHRONIZATION
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PREMIERES
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came to our cinemas for the premiere of 'Tyler Rake 2', the new instalment...
ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS Hundreds of fans attended the preview in our emblematic Sala 1 of 'Transformers: Awakening of the Beasts', the new instalment of the successful film saga. Presentado por Tony Aguilar,...
ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE
MAY 2023 EVENTS IN OUR SPACE ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CORPORATE SOCIAL RESPONSIBILITY
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