CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA

SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA New Emirates campaign on the Gran Vía Circuit. This time, inviting us to try their Premium Economy cabin. A new feature, only available on selected...

GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025

SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025 Traffic around our screens is on the rise again! The impact achieved by Circuito Gran Vía grew by 18% in the second quarter of 2025,...

OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS

SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September at the Callao Cinemas in Madrid. The series includes the Reno14 5G,...

KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS

SEPTEMBER 2025Actions on our screens KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS The furniture and decoration company Kave Home is launching a campaign on the outdoor screens of Cines Callao to promote its shops and interior design services. “There are...

AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS

AUGUST 2025Actions on our screens AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS Paris, New York, Hong Kong... These are the destinations Air France invites us to visit in the campaign it has just launched on the Callao City Lights...

THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA

AUGUST 2025Actions on our screens THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA Culture, gastronomy and commerce. These are just some of the activities on offer in Albacete during its fair, which runs from 7 to 17 September. To mark the occasion, the city council...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ADIDAS DIMENSIONAL WALK

ADIDAS DIMENSIONAL WALK

ADIDAS DIMENSIONAL WALK 3D CREATIVITY |  ADIDASTECHNYCAL SPECIFICATIONS Campaign date: September 2022 Advertiser: Adidas Originals Media agency: Mediacom Barna (Group M) Creative agency: - To reinforce its iconic brand positioning, Adidas Originals launched a...

PROMOTUR CANARY ISLANDS TOURISM

PROMOTUR CANARY ISLANDS TOURISM

PROMOTUR TURISMO DE ISLAS CANARIAS RETARGETING MOBILE  | PROMOTUR TURISMO DE ISLAS CANARIAS TECHNICAL SPECIFICATIONS Fecha de campaña: Mayo y Junio 2022 Anunciante: Promotur Turismo de canarias Agencia de medios: IKI Media Between May 21 and June 6, Turismo de...

NEW MCSPICY FROM MCDONALD’S

NEW MCSPICY FROM MCDONALD’S

NUEVA MCSPICY DE MCDONALD'S TRAFFIC TO POINT OF SALE, CONTEXTUALIZED CREATIVITY  |  McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June and July 2022 Advertiser: McDonald's Media agency: MEDIACOM (GroupM) Creative agency: TBWA McDonald's, on the occasion of the...

OUR LATEST EVENTS

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

SEPTEMBER 2024 EVENTS IN OUR SPACE  RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION  RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...

3D AD CAMPAIGNS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

SCREEN SYNCHRONIZATION

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PREMIERES

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

NOVEMBER 2023 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’  A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

NOVEMBER 2023 EVENTS IN OUR SPACE  FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS'  Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CORPORATE SOCIAL RESPONSIBILITY

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