CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
MAHARASHTRA ARRIVES AT THE CALLAO PLAZA
SEPTEMBER 2024 Actions on our screens MAHARASHTRA LLEGA A LA PLAZA DEL CALLAO Turismo de...
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
SEPTEMBER 2024 Actions on our screens L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE...
FUNDACIÓN BIODIVERSIDAD INVITES TO TAKE CARE OF OUR CITIES IN CALLAO CITY LIGHTS
SEPTEMBER 2024 Actions on our screens FUNDACIÓN BIODIVERSIDAD INVITES TO TAKE CARE OF OUR CITIES...
‘GO FOR IT’, THE NEW IBIS CAMPAIGN AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screens'GO FOR IT!', THE NEW IBIS CAMPAIGN AT CIRCUITO GRAN VÍAOn the...
CATRICE SHINES WITH ITS MASCARA AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensCATRICE SHINES WITH ITS MASCARA AT CIRCUITO GRAN VÍAOwn your...
VOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensVOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍAThe...
RABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensRABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN...
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’...
OUR CASE STUDIES
ADIDAS DIMENSIONAL WALK
ADIDAS DIMENSIONAL WALK 3D CREATIVITY | ADIDASTECHNYCAL SPECIFICATIONS Campaign date: September 2022 Advertiser: Adidas Originals Media agency: Mediacom Barna (Group M) Creative agency: - To reinforce its iconic brand positioning, Adidas Originals launched a...
PROMOTUR CANARY ISLANDS TOURISM
PROMOTUR TURISMO DE ISLAS CANARIAS RETARGETING MOBILE | PROMOTUR TURISMO DE ISLAS CANARIAS TECHNICAL SPECIFICATIONS Fecha de campaña: Mayo y Junio 2022 Anunciante: Promotur Turismo de canarias Agencia de medios: IKI Media Between May 21 and June 6, Turismo de...
NEW MCSPICY FROM MCDONALD’S
NUEVA MCSPICY DE MCDONALD'S TRAFFIC TO POINT OF SALE, CONTEXTUALIZED CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June and July 2022 Advertiser: McDonald's Media agency: MEDIACOM (GroupM) Creative agency: TBWA McDonald's, on the occasion of the...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the world of make-up did not want to miss the master class offered in our...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual eSports competition that will be played exclusively on PlayStation 5....
3D AD CAMPAIGNS
GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT
OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...
ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...
SCREEN SYNCHRONIZATION
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PREMIERES
SUCCESSFUL PREMIERE OF ‘ESTA AMBICIÓN DESMEDIDA’ , NEW DOCUMENTARY BY C.TANGANA
NOVEMBER 2023 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF 'ESTA AMBICIÓN DESMEDIDA' , NEW DOCUMENTARY BY C.TANGANA Callao City Lights rolled out its red carpet to welcome the stars of 'Esta ambición desmedida', a documentary about C. Tangana's latest tour in which...
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came to our cinemas for the premiere of 'Tyler Rake 2', the new instalment...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CORPORATE SOCIAL RESPONSIBILITY
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