MARCH 2019
Actions on our screens
UNICEF CAUSES “A BLACKOUT” IN CALLAO SQUARE
24 and 25 March 2017, the audience in Callao Square participated in an action consisting of causing a small blackout in the area. For each SMS sent to the telephone number on the gigantic screen owned by Cines Callao in the square, a donation was made to UNICEF, as the screen blacked out in areas, bit by bit.
The action, promoted by UNICEF with the collaboration of Cines Callao, was part of the #cierraUNICEF (#closeUNICEF) campaign that the organisation had put in motion to end, once and for all, the hardships millions of children suffer all over the world, so that its job would no longer be necessary. Callao City Lights collaborated in this action by providing UNICEF with its main big screen, located in Callao Square.
Other actions on our screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
DECEMBER 2020 Actions on our Screens IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27% Callao City Lights' impact and audience figures continue to grow. In the last four weeks (from November 16th to...
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