CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS

ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS

SEPTEMBER 2024EVENTS IN OUR SPACEESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTSSpectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting that turned our Room 1 into a true temple for relaxation where different...

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION

SEPTEMBER 2024 EVENTS IN OUR SPACE  RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION  RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...

PREMIERES

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

MAY 2023 EVENTS IN OUR SPACE  ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE   The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...

THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO

THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO

MARZO 2023 EVENTOS EN NUESTRO ESPACIO LOS PROTAGONISTAS DE ‘MARAVILLOSO DESASTRE’ REVOLUCIONAN CALLAO Cines Callao fue escenario del estreno mundial de ‘Maravilloso desastre’. Cientos de seguidores esperaban a las puertas de nuestros cines la llegada de Dylan Sprouse...

PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS

PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS

MARCH 2023 EVENTS IN OUR SPACE  PREMIERE OF 'SIN HUELLAS' IN CALLAO CINEMAS   Prime (Amazon Prime Vídeo) once again chose our space to celebrate the premiere of the new series 'Sin huellas'. A black comedy full of action, created by Carlos de Pando, Sara Antuña and...

3D AD CAMPAIGNS

GILLETE LABS ADVERTISES WITH JOAQUÍN IN GRAN VÍA CIRCUIT USING 3D

GILLETE LABS ADVERTISES WITH JOAQUÍN IN GRAN VÍA CIRCUIT USING 3D

OCTOBER 2022Actions on our ScreensGILLETE LABS ADVERTISES WITH JOAQUÍN IN GRAN VÍA CIRCUIT USING 3D    Procter & Gamble has launched an eye-catching campaign at Circuito Gran Vía to announce the launch of Gillette Labs, the new razor with an exfoliating bar that...

L’ORÉAL PRO XXL LIFT

L’ORÉAL PRO XXL LIFT

OCTOBER 2022 Actions on our screens  L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON   L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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