CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA
MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN...
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe...
ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT...
ARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY...
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy...
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce...
FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is...
100 YEARS OF CINES CALLAO
CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE
A CENTURY OF SHARED EMOTIONS
CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID
OUR CASE STUDIES
GISELLE
GISELLE MOBILE RETARGETING | Centro Nacional de Danza (INAEM)TECHNICAL SPECIFICATIONS Campaign date: November - December 2020 Advertiser: National Dance Centre (INAEM) Media agency: Iris Media More than 6 million outdoor impacts and an average CTR of over 0.7% were...
OUR LATEST EVENTS
THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK
APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our space, specifically the covered anteroom of our recently inaugurated...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as a new venue available for corporate events. A place full of history...
PREMIERES
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...
FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES
JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...
GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’
DECEMBER 2023 EVENTS IN OUR SPACE GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE' Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...
3D AD CAMPAIGNS
PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Acciones en nuestras pantallas PUMA'S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows...
REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT
JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...
HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA
JULY 2023 Actions on our screens HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The...
LIVE BROADCASTS
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SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
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CORPORATE SOCIAL RESPONSIBILITY
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