MARCH 2024
EVENTS IN OUR SPACE
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
Cines Callao, one of the most emblematic buildings in the centre of Madrid, announces the incorporation of an immersive video mapping system to its technical equipment. A revolutionary interior projection system that goes beyond the limits of the conventional screen, as it covers extensive areas within the main cinema room, Room 1, giving rise to unique immersive experiences. This innovation, in addition to unfolding a range of unlimited creative possibilities, will add distinctive value to any event held at the Callao City Lights facilities.
The experience will be materialised through a three-dimensional projection that will captivate the viewer by impacting on all the walls and part of the ceiling of Room 1, exponentially enhancing the audiovisual and creative capabilities with which agencies can work. To carry out this vision, Callao City Lights has opted for the creative collaboration of Maramura, a specialised production company that already worked with the company in the creation of 3D actions on the screens of its façades and simulated outdoor advertising.
This experience will be possible thanks to the installation of a new projection infrastructure, which includes two 20,000 lumens laser projectors connected to a Watch Out system. This innovative software makes it possible to project images onto various surfaces without noticeable distortion, ensuring exceptional visual quality.
“This latest addition is yet another example of Cines Callao’s commitment to offering extraordinary and memorable experiences to its customers. It is another step forward in our long-standing commitment to innovation and excellence in all of the company’s business lines,” says Sergio Gómez, events director at Callao City Lights.
This technological incorporation is in addition to the recent refurbishment of both the interior and exterior of Cines Callao, which has undergone significant improvements in aspects such as the renovation of the seats, the repair of staircases and the installation of new ones.
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...
ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the slogan “Etihad, one airline, all of Asia at your fingertips”, the Emirati airline is launching a...
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among...