CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100th Anniversary of Cines Callao

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5

JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish premiere of Toy Story 5 , the latest instalment in the hit animated saga...

THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS

JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar, Adidas and Lenovo who are joining in with this global sporting event,...

BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA

JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as the pioneer in its category of footwear. Under the slogan ‘Copied since...

CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVE

JUNE 2026CCL IN MEDIA CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVETelecinco is joining in the celebrations for our centenary with a wonderful feature on the history of our cinemas,...

CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE

JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s promoting its trips to Egypt and the more than 120 activities on offer...

ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

JUNE 2026Actions on our screens ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUITBrands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

Telecinco News Cines Callao

CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE

CONGRATULATIONS ON CINES CALLAO'S ANNIVERSARY

A CENTURY OF SHARED EMOTIONS

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

OUR CASE STUDIES

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST

PLAYSTATION HORIZON FORBIDDEN WEST INTERACTIVITY  |  PlaystationTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: Playstation Media agency: Mediacom On the occasion of the launch of the Horizon Forbidden West, PlayStation carried out a special action...

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE INTERACTIVITY  |  L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

OUR LATEST EVENTS

FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS

FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS

JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an institutional event in which tribute was paid to the former presidents who have...

PREMIERES

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

OCTUBRE 2024 Events in our space  PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS  Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’

SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...

3D AD CAMPAIGNS

MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT

MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT

MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT  Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been launched in Circuito Gran Vía. A colourful 3D piece starring the toast...

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA  On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers invaded Madrid's Plaza del Callao on 9 March. An innovative action that...

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

CALLAO, WITH YOUNG ARTISTS

CALLAO, WITH YOUNG ARTISTS

MARCH 2017 Actions on our screens  CALLAO, WITH YOUNG ARTISTS  Callao City Lights is with culture. Its space and screens are the perfect setting for the dissemination of all kinds of artistic and cultural activities. A clear example of this is the exhibition on our...

CORPORATE SOCIAL RESPONSIBILITY

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