CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO

FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO

APRIL 2024 EVENTS IN OUR SPACE  FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual eSports competition that will be played exclusively on PlayStation 5....

PREMIERES

EMOTIONAL PREMIERE OF THE DOCUMENTARY ‘OUTROS CAMIÑOS’

EMOTIONAL PREMIERE OF THE DOCUMENTARY ‘OUTROS CAMIÑOS’

APRIL 2022 EVENTS IN OUR SPACE EMOTIONAL PREMIERE OF THE DOCUMENTARY 'OUTROS CAMIÑOS' The audience of Cines Callao was completely moved at the screening of 'Outros Camiños', the documentary that narrates the experiences of four people with cerebral palsy on their...

3D AD CAMPAIGNS

LEIVA ‘BREAKS’ INTO A THOUSAND PIECES TO PRESENT HIS NEW ALBUM

LEIVA ‘BREAKS’ INTO A THOUSAND PIECES TO PRESENT HIS NEW ALBUM

DECEMBER 2021 Actions on our Screens  LEIVA 'BREAKS' INTO A THOUSAND PIECES TO PRESENT HIS NEW ALBUM  The image of Leiva jumps into a thousand pieces that come together again to form the cover of the Madrid artist's new album, which resembles a ceramic tile. This is...

PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS

PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS

OCTOBER 2021 Actions on our Screens  PROMPERU 'OPENS' A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS  A typical Peruvian cloth falls from the screens to reveal a spectacular image of Machu Picchu. This is the action that PromPerú (Commission for the Promotion of Peru...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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