CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that leaves its mark.’ A new edition of the Mutua Madrid Open is here, and the screens at Callao City Lights are once again displaying a campaign to announce it. A striking...

PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA

APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this occasion, the platform is announcing the launch of the final season of...

CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’

APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of ‘Boulevard’, the film that brings to the big screen the young adult love...

CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION

MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new campaign, the brand presents a selection of women’s outfits available...

PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES

MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring singer-songwriter Rosana Arbelo. An intimate and deeply personal project,...

THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET

MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour initiative, which aims to raise awareness about the importance of...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

PREMIERES

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

AUGUST 2022 EVENTS IN OUR SPACE KARAOKE AND G-MEN AT THE PREMIERE OF 'VOY A PASÁRMELO BIEN'. Hundreds of fans of all ages attended the preview of Voy a pasármelo bien, the musical comedy to which the most mythical songs of Los Los Hombres G. provide the soundtrack....

3D AD CAMPAIGNS

BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE

BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE

JANUARY 2022 Actions on our Screens BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE A ferry sails through the Plaza del Callao. This is the surprising 3D action that the shipping company Baleària has launched in Callao City Lights with the aim of promoting its...

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

JANUARY 2021 Actions on our Screens  LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO  Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume. A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along...

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

DECEMBER 2021 Actions on our Screens  THE MARKET GARDEN OF MURCIA COMES TO CALLAO  Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan 'Esencia de huerta, alma de ciudad' (the essence of the...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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