JANUARY 2021
Actions on our Screens
LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO
Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume.
A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along one of the bridges of the Seine River. The popular actress holds in her hands a mysterious box which, when opened, unfurls a sweet scent in the shape of a star constellation. The piece ends with a close-up of the perfume bottle turning on itself and surrounded by stars, which, thanks to the 3D effect, acquires a surprising corporeal appearance.
The campaign is the work of Publicis and has been designed in 3D by BCN Visuals.
La vie est belle is one of Lancôme’s most legendary perfumes. A hymn to optimism and the beauty of life, represented in the advert by the image of Julia Roberts.
This perfume was created by three of France’s leading perfumers (Olivier Polge, Dominique Ropio and Anne Flipo), inspired by the tart Le Succès, from the legendary Lenotre patisserie. One of the best-known Parisian sweets, it has given the perfume some of its most unique essences.
Named “le sourire de cristal” (the crystal smile), the perfume bottle evokes the curved lines of a smile in the heart of a crystal square.
Other events in Callao City Lights
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' SkyShowTime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And...
Other actions in Callao City Lights
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS Adidas has once again placed its trust in our screens, this time to present the new Adizero EVO SL. These...
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S EUROBASKET‘New generation, same values. Our story begins.’ This is the tagline for the campaign that...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Callao...
