JANUARY 2022

Actions on our Screens

BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE

A ferry sails through the Plaza del Callao. This is the surprising 3D action that the shipping company Baleària has launched in Callao City Lights with the aim of promoting its routes to the Balearic Islands.

The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.

A work developed by BCN Visuals  that can be seen from 19 to 25 January.

The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.

The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.

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