JANUARY 2022
Actions on our Screens
BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE
The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.
The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.
The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
JULY 2026Actions on our screens ¡LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!Low-cost airline Wizz Air is appearing on the outdoor screens at Cines Callao and the Lope de Vega...
PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
JULY 2026Actions on our screensPRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTSOnce again this year, our screens are joining in the Pride celebrations thanks to campaigns by various...
CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...
