CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE

MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To...

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the...

BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS

MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo,...

ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA

MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start...

LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT CALLAO CITY LIGHTS

JANUARY 2025 Actions on our screens LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT...

B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY TRAIN AT GRAN VÍA CIRCUIT THEATRES

JANUARY 2025 Actions on our screens B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY...

ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA

JANUARY 2025 Actions on our screens ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year...

LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS

JANUARY 2025 Actions on our screens LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY...

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Latest Publications

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: PepsiCo Media agency: OMD Creative agency: El Ruso de Rocky Under the slogan 'Nothing tastes better than a 100%...

TOM CLANCY’S WITHOUT REMORSE

TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY | Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign date: April 2021 Advertiser: Amazon Prime Video Media agency: IPG Media Brands Creative agency: BCN Visuals Amazon Prime Video, on the occasion of the premiere of 'TOM...

SIZE MATTERS WHEN WE TALK ABOUT SNACKS

SIZE MATTERS WHEN WE TALK ABOUT SNACKS DYNAMIC CREATIVITY | Cheetos (PepsiCo)TECHNICAL SPECIFICATIONS Campaign date: February 2021 Advertiser: Cheetos (PepsiCo) Media agency: OMD Creative agency: Sips and Bites Under the slogan 'Size matters (when we talk about...

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OUR LATEST EVENTS

CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL

DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...

CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)

DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...

JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT

NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar performance by the flamenco dancer Joaquín Cortés and the chance to...

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PREMIERES

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’ A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...

CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF ‘CUÉNTAME’.

NOVEMBER 2023 EVENTS IN OUR SPACE CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF 'CUÉNTAME' Hundreds of fans came to our cinemas to see the premiere of the last episode of ‘Cuéntame’, the successful RTVE series that has been on the air for the last 22...

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...

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3D AD CAMPAIGNS

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...

HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA

JULY 2023 Actions on our screens HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The...

PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS

SEPTEMBER 2021 Actions on our Screens PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the...

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