SEPTEMBER 2023
Acciones en nuestras pantallas
PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS
We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows its new ULTRA football boots in a very graphic way and highlighting its main advantages, power and speed in running.
These two qualities are represented with an image of the boot approaching the screen as if it could pass through it, after blowing up a cloud of grass fragments as it runs across the football pitch. The work was developed by AG Media and media managed by Havas Media Group.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN
JULY 2026Actions on our screens EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN The Atlantic comes to the very heart of Madrid. Nordés 0,0, the alcohol-free version of...
BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBOLLO BRINGS THE BEST OF SUMMER TO THE GRAN VÍA CIRCUIT‘This summer, you’re going to find out what’s really, really, really good.’ Frutas Bollo is making its debut on...
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
