SEPTEMBER 2023
Actions on our screens
ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS
Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva 1925. All the essence and flavour of 1925, in a small size and made following a slow fermentation process, which makes it unique and so special.
An eye-catching action in which two balloons are shown with two bottles of beer hanging from them. One of them, the smaller one, remains in suspension and slowly approaches the screen, giving the sensation of protruding from it and then recedes and becomes the protagonist of the piece together with the slogan ‘Made without haste’.
The 3D creativity was provided by Maramura.
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