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CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE

MAY 2024 Actions on our screens  THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE  On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
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CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST

APRIL 2024 EVENTS IN OUR SPACE  CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the world of make-up did not want to miss the master class offered in our...
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CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925

MAY 2024 Actions on our screens  CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925  The new Alhambra 1925  campaign in Circuito Gran Vía is once again inspired by its slow fermentation process. Under the slogan ‘Aquí, la prisa no entra’, the piece shows the image of a...
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NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS

MAY 2024 Callao City Arts  NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS  This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
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GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...
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MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS

APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised on an adjoining canvas in the square. This is the eye-catching CGI...
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MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY |  PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY |  L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA |  NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...

OUR LATEST EVENTS

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO

APRIL 2024 EVENTS IN OUR SPACE  FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual eSports competition that will be played exclusively on PlayStation 5....

3D AD CAMPAIGNS

THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE

MAY 2024 Actions on our screens  THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE  On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...

KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS

APRIL 2024 Actions on our screens  KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS  With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...

SCREEN SYNCHRONIZATION

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

OCTOBER 2023 Actions on our Screens  LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO    Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

LIVE BROADCASTS

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR  We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

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