APRIL 2024
Actions on our screens
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran Vía to communicate its brand values. Made up of 3 different creatives, the action emphasises the company’s objective of connecting people, bearing in mind the needs of each customer and the future of mobility.
And to illustrate these messages, the campaign shows the image of a person next to a vehicle in impossible environments, where the sky is a motorway where vehicles circulate, the landscape of a city or the road an infinite road of curves on the side of a mountain. Media management was handled by IPG Mediabrands.
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair...
