CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

B TRAVEL TURNS MADRID’S GRAN VÍA GREEN

MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B Travel is promoting the charms of Ireland on the screens of Circuito Gran...

KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched on the outdoor screens of Cines Callao to present its new Love Fusion...

NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the sixth round of the Formula E World Championship, which will take place on...

L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTSSpecial event by L'Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the...

BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the...

PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT

MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a campaign on the 15 screens of Circuito Gran Vía. Two creative ads use...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

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OUR LATEST EVENTS

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

MAY 2023 EVENTS IN OUR SPACE  ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE   The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...

EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION

EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION

MAY 2023 EVENTS IN OUR SPACE   EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION    Once again, RTVE  chose our space to say goodbye and wish all the luck in the world to the Spanish representative at the Eurovision Song Contest. Hundreds of fans filled the...

PREMIERES

CALLAO HOSTS THE PREMIERE OF ‘BAJO EL MISMO TECHO’

CALLAO HOSTS THE PREMIERE OF ‘BAJO EL MISMO TECHO’

FEBRUARY 2020 OUR PREMIERES  CALLAO HOSTS THE PREMIERE OF ‘BAJO EL MISMO TECHO’   A luxury premiere for Juana Macias' new comedy, which was attended by its two main characters, the actress and comedian Silvia Abril and the actor Jordi Sanchez ("La que se avecina",...

PREMIERE OF THE SERIES “EL EMBARCADERO

PREMIERE OF THE SERIES “EL EMBARCADERO

JANUARY 2019 OUR PREMIERES  PREMIERE OF THE SERIES "EL EMBARCADERO   Movistar+ chose Callao Cinemas to present the new series that will soon be released on its platform, El embarcadero. Created by Álex Pina and Esther Martínez Lobato (responsible for La Casa de Papel)...

PREMIERE OF THE ‘VIS A VIS’ FOURTH SEASON SERIES

PREMIERE OF THE ‘VIS A VIS’ FOURTH SEASON SERIES

DECEMBER 2018 OUR PREMIERES  PREMIERE OF THE 'VIS A VIS' FOURTH SEASON SERIES   The successful series presented its fourth season with Fox and Globomedia at the Callao Cinemas. Hundreds of followers and many famous faces accompanied the protagonists of this television...

3D AD CAMPAIGNS

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LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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