CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

GRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTI

APRIL 2026Actions on our screensGRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTIIconic, legendary, timeless... There’s only one. And the same goes for the GTI. Volkswagen is launching a campaign on the Gran Vía to celebrate the 50th anniversary of this...

IMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT

APRIL 2026Actions on our screensIMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT‘Get a head start’. This is the slogan at the heart of the campaign that Imagin, the mobile digital bank backed by Caixabank, has just launched on the 15 screens of...

🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!

MARCH 2026EVENTS IN OUR SPACE 🎞️ 100 YEARS OF HISTORY AT THE CINEMAS OF CALLAO!Josué Reyzábal, owner of Cines Callao, on Carlos Alsina’s "Más de uno" (Onda Cero), recounts how Cines Callao opened its doors in 1926 and pioneered sound films (1929), color (1935), and 3D...

HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensHAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTSHavaianas’ new campaign is hitting our screens. This time, the brand is promoting its new “Puffed Up” collection, inspired by the eagerly awaited sequel to *The Devil Wears Prada*,...

ADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTS

APRIL 2026Actions on our screensADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTSMadrid hosted its marathon, and Adidas didn’t want to miss out. To mark the occasion, the sportswear brand featured in an exclusive one-hour broadcast on the outdoor...

THE CENTENARY OF CINES CALLAO FEATURED ON TELEMADRID NEWS

APRIL 2026CCL IN MEDIATHE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID’S NEWS PROGRAMMESLast weekend, Telemadrid’s news programme covered our centenary. A milestone for the city of Madrid, whose skyline features our iconic building, which served as the backdrop...

MARKETING ACTIONS ON OUR SCREENS

QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS

MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its...

CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD IN THE PENINSULA.

MAY 2025Actions on our screens CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN...

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest...

ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA

MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN...

DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS

MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe...

ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screensELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT...

ARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screensARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY...

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Latest Publications

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE | UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS 3D CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media agency: Disset...

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OUR LATEST EVENTS

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK

APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our space, specifically the covered anteroom of our recently inaugurated...

EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS

MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...

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PREMIERES

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

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3D AD CAMPAIGNS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH 'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

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