CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100th Anniversary of Cines Callao

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5

JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish premiere of Toy Story 5 , the latest instalment in the hit animated saga...

THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS

JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar, Adidas and Lenovo who are joining in with this global sporting event,...

BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA

JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as the pioneer in its category of footwear. Under the slogan ‘Copied since...

CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVE

JUNE 2026CCL IN MEDIA CINES CALLAO CELEBRATES ITS 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS ITS LOVE FOR THE SEVENTH ART ALIVETelecinco is joining in the celebrations for our centenary with a wonderful feature on the history of our cinemas,...

CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE

JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s promoting its trips to Egypt and the more than 120 activities on offer...

ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

JUNE 2026Actions on our screens ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUITBrands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

Telecinco News Cines Callao

CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE

CONGRATULATIONS ON CINES CALLAO'S ANNIVERSARY

A CENTURY OF SHARED EMOTIONS

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID

OUR CASE STUDIES

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE  |  UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS 3D CREATIVITY |  McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears  (AETIB) Media agency: Disset...

OUR LATEST EVENTS

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

PREMIERES

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO

MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...

3D AD CAMPAIGNS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

LIVE BROADCASTS

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SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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