CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.

CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’

APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of ‘Boulevard’, the film that brings to the big screen the young adult love...

CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION

MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new campaign, the brand presents a selection of women’s outfits available...

PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES

MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring singer-songwriter Rosana Arbelo. An intimate and deeply personal project,...

THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET

MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour initiative, which aims to raise awareness about the importance of...

STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensSTUNNING 3D DISPLAY OF ZADIG L'INTENSE AT CALLAO CITY LIGHTSTo mark the launch of Zadig L’Intense, the new fragrance from Zadig & Voltaire Parfums, Shiseido has unveiled a new campaign on the outdoor screens at Cines Callao. It...

‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO

MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the premiere of *Torrente, President* drew huge crowds to our theaters and the...

MARKETING ACTIONS ON OUR SCREENS

XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT

APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES...

MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce...

FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS

APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is...

ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens ELSA PATAKY STARS IN THE NEW GIOSEPPO COLLECTION AT CIRCUITO...

HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA CIRCUIT

APRIL 2025 Actions on our screens HUELVA SHOWS ITS TOURIST DIVERSITY IN THE GRAN VÍA...

DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE

APRIL 2025 Actions on our screens DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE The...

THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens THE HOLY WEEK OF CASTILLA Y LEÓN ARRIVES AT CIRCUITO GRAN...

ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN...

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Latest Publications

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE | UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS 3D CREATIVITY | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media agency: Disset...

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OUR LATEST EVENTS

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK

APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our space, specifically the covered anteroom of our recently inaugurated...

EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS

MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...

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PREMIERES

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

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3D AD CAMPAIGNS

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH 'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

GAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT

OCTOBER 2023 Actions on our screensGAULTIER DIVINE INUNDATES CALLAO WITH SENSUALITY AND FEMALE EMPOWERMENT Puig fills the centre of Madrid with voluptuousness and femininity for the new campaign of Gaultier Divine, the new eau de parfum by Jean Paul Gaultier. Una...

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