CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA

NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign that Amazon has launched on Circuito Gran Vía to encourage...

THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS

NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...

REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS

NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This winter is coming with lots of excitement. Red Bull has chosen our screens to present “The Winter Edition”, its new flavour for this season, in Madrid. A 3D piece that serves...

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum representing the most famous draw of the year, the 15 screens on our circuit...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE  |  UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS 3D CREATIVITY |  McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears  (AETIB) Media agency: Disset...

OUR LATEST EVENTS

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OCTOBER 2024 EVENTS IN OUR SPACE  OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to celebrate ‘Innovation is you’, an event where the latest developments...

INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR

INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR

OCTOBER 2024 EVENTS IN OUR SPACE  INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our emblematic Sala1 to hold the final gala of ‘Inimitables’. This third...

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...

3D AD CAMPAIGNS

PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS

PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS

SEPTEMBER 2023 Acciones en nuestras pantallas  PUMA'S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS  We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows...

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

JULY 2023 Actions in our screens  REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT  Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...

HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA

HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA

JULY 2023 Actions on our screens  HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA  Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The...

SCREEN SYNCHRONIZATION

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PREMIERES

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

NOVEMBER 2023 EVENTS IN OUR SPACE  FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS'  Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

NOVEMBER 2023 EVENTS IN OUR SPACE  PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries format by TVE and Apunt. Directed by Alberto Ruiz Rojo, the premiere was...

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

NOVEMBER 2023 EVENTS IN OUR SPACE  CELEBRATING THE PREMIERE OF 'LA CAJA DE ARENA'  Atresmedia chose our space for the premiere of 'La caja de arena', a series that aims to make bullying visible and open the door to social dialogue. The preview was attended, among...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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