CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025

DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on our screens throughout 2025. Over the last twelve months, national and...

CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE

DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...

GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this Christmas. Through various creative initiatives, the brand will showcase its...

EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new EBRO s900 plug-in hybrid SUV that the car manufacturer has launched on...

JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer  JBL  has launched a campaign on Callao City Lights screens to promote its premium Tour One M3 headphones. Under the slogan “Lead the way”, the...

OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT Chinese car manufacturer Omoda & Jaecco launches a campaign on the 15 screens of Circuito Gran Vía to promote the Omoda 5 SUV in its different versions. Under...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...

OUR LATEST EVENTS

CINES CALLAO, PROTAGONISTS IN TELEMADRID

CINES CALLAO, PROTAGONISTS IN TELEMADRID

FEBRUARY 2025 CCL IN MEDIA  CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....

3D AD CAMPAIGNS

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

SCREEN SYNCHRONIZATION

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PREMIERES

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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