CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA

NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign that Amazon has launched on Circuito Gran Vía to encourage...

THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS

NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...

REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS

NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This winter is coming with lots of excitement. Red Bull has chosen our screens to present “The Winter Edition”, its new flavour for this season, in Madrid. A 3D piece that serves...

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum representing the most famous draw of the year, the 15 screens on our circuit...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

CUPRA FORMENTOR

CUPRA FORMENTOR

CUPRA FORMENTOR 3D CREATIVITY  |  CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: Cupra Media agency: PHD Media (Omnicom Media Group) Creative agency: C14TORCE y BCN Visuals Cupra presents the new Cupra Formentor on the screens of Callao City Lights...

OUR LATEST EVENTS

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS  The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

OCTUBRE 2024 Events in our space  PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS  Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula. The event, which was attended by the company's employees in Spain and...

3D AD CAMPAIGNS

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

SCREEN SYNCHRONIZATION

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PREMIERES

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

DECEMBER 2023 EVENTS IN OUR SPACE  GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE'  Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

NOVEMBER 2023 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’  A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

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CORPORATE SOCIAL RESPONSIBILITY

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