DECEMBER 2020
Actions on our Screens
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
Vodafone was the first advertiser to use the 3D technology of Callao City Lights screens in an advertising campaign. The telecommunications company has set up, with the help of the agency Mrs. Rushmore, an original action in which, simulating the effect of traditional crystal balls with snow, the Callao Cinemas’ outdoor screens seem to shake to communicate in a very striking and notorious way the offer of the telecommunications company.
The viewer will be able to see how the screens apparently move to provoke the fall of the snow in a Christmas landscape; the details of the Vodafone offer (5G, unlimited data and high-speed fiber) will appear, in the foreground, overprinted in different snowflakes, and, finally, the screens will seem to turn on themselves to show the Vodafone logo.
Under the slogan ‘Only you who are a customer, you already have everything’, the campaign started last December 22nd. Produced and executed by BCN Visuals, the action has been managed by Ymedia / Posterscope.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish...
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
Other actions in Callao City Lights
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensNESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on...
GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
JUNE 2026Actions on our screensGRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYSOnce again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great...
