JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
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A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
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Other actions in Callao City Lights
ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT
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YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS
JUNE 2026Actions on our screens YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS‘Madrid, you reach heaven without going hungry’. To coincide with the Pope’s visit to Spain, Yfood s launching a...
EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screens EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS‘While others read CVs, we find people.’ This is the slogan behind the campaign launched by Eurofirms, a Spanish...
