MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish...
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
Other actions in Callao City Lights
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensNESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on...
GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
JUNE 2026Actions on our screensGRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYSOnce again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great...
