MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
![CCL-MARCH-2021 CCL-MARCH-2021](https://callaocitylights.es/wp-content/uploads/2021/03/CCL-MARZO-2021_EN-1.jpeg)
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
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FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
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DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
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Other actions in Callao City Lights
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
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PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’ Following the successful premiere held in our cinemas on 26 August, Prime is launching an...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
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