JANUARY 2022
Actions on our screens
AECC LAUNCHES ITS NEW CAMPAIGN IN CALLAO CITY LIGHTS
The Asociación Española contra el Cáncer (AECC) has launched its new awareness campaign which has been displayed on the screens of Callao City Lights with this message: “You can’t choose between mum or dad. Cancer does. 1 in 2 people will get cancer in their lifetime. Choose #TodosContraelCáncer to reach a 70% survival rate”.
The action, which has been carried out by LLYC, is based on the fact that cancer is the most important socio-health problem in the world and it is estimated that by 2030 there will be 21.6 million new cases – more than 330,000 in the case of Spain, with a diagnosis every 1.8 minutes. This means that 1 in 3 women and 1 in 2 men will have this disease during their lifetime, according to data from the Cancer Observatory.
The aim of this work is to communicate this reality in order to raise public awareness of its importance and to appeal to economic, social and political agents to make progress in prevention, early diagnosis and research in order to achieve a 70% survival rate by 2030.
Other events in Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
Other actions in Callao City Lights
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign...
