ADVERTISE IN SPAIN’S LARGEST DIGITAL OUT-OF-HOME CIRCUIT IN AN URBAN ENVIRONMENT
ADVERTISING IN MADRID CITY CENTER
OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY
15
DOOH
large format screens
460m2
of outdoor advertising
+11,6
MILLIONS Weekly impacts*
* Infinia Mobile: 2022 annual average user traffic measurement data.
We are once again revolutionizing DOOH in Spain. We present the first urban circuit of large format digital screens. Four key locations in the heart of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega, and Rialto theatres, on Madrid’s emblematic Gran Vía. One of the busiest areas of the capital, thanks to its commercial, tourist, and entertainment attractions.
CIRCUITO GRAN VIA TOUR
Take a tour around our DOOH circuit
ADVERTISING IN MADRID CITY CENTER
OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY
15 large-format digital screens and a surface area of 460m² make up the new Gran Vía Circuit. A unique circuit in Spain that runs along Madrid’s Gran Vía, the capital’s commercial, tourist, and leisure artery. An advertising route that starts at Plaza del Callao and ends at Plaza de España, occupying 41% of the advertising space of Madrid’s lit scene. A unique opportunity to reach your audience, with the best technology and image quality. A circuit to discover the most attractive 3D creativity on the market, accompanied by unique augmented reality experiences, live broadcasts, interaction with social networks, and synchronised actions. All with exceptional image quality. Illuminate with your brand the route that will impact millions of people every week.
OUR CIRCUIT IN THE CENTRE OF MADRID
THE BIGGEST LARGE-FORMAT STREET CIRCUIT IN SPAIN
CALLAO CITY LIGHTS
Built-in 1926 by Luis Gutiérrez Soto in the heart of Plaza del Callao, the Cines Callao building is one of the best examples of art deco architecture in the capital. With 2 screens measuring 102 m² (Plaza del Callao) and 130 m² (Gran Vía), it is located in the most visited square in Spain (150 million people a year) and the third busiest in Europe. Equipped with the latest technological advances, they are the most suitable outdoor support for broadcasting advertising in a loop, with the desired duration and frequency. And the perfect formula for special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality? ).
2
Screens
132m2
Advertising
Advertising marquee
6mm
Pixel Pitch
TEATRO LOPE DE VEGA
Six screens with a total surface area of 128m². Three of them, totalling 60m², are located in the entrance hall of the theatre (one at the back and two on the sides) and the other three, with a total of 68m², border the exterior marquee.
6
Screens
128m2
Advertising
Advertising marquee
6mm
Pixel Pitch
Hall Screens
4mm
Pixel Pitch
TEATRO COLISEUM
The Coliseum theatre, located at number 78 Gran Vía in Madrid, was inaugurated as a cinema in 1932, although it was conceived as a performance space.
Four screens with a total surface area of 56m². Three of them, located in the marquee on the façade, total 40m², and a 16m² screen presiding over the entrance.
4
Screens
56m2
Advertising
Advertising marquee
6mm
Pixel Pitch
Hall Screens
4mm
Pixel Pitch
TEATRO RIALTO
The Rialto Theatre, located at number 54 Gran Vía in Madrid, was inaugurated in 1930 as the Rialto Cinemas.
3 screens with a total surface area of 44m² located in the marquee on the façade.
3
Screens
44m2
Advertising
Advertising marquee
6mm
Pixel Pitch
OUR DOOH CASE STUDIES
TOMMY X SHAWN
TOMMY X SHAWN MOBILE RETARGETING | TOMMY HILFIGERTECHNYCAL SPECIFICATIONS Campaign date: March -...
SEPHORA FENTY BEAUTY HELLA THICC
SEPHORA FENTY BEAUTY HELLA THICC ADVERTISING DOMINANCE | SEPHORATECHNYCAL SPECIFICATIONS Campaign...
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor medium for broadcasting looped advertising, with the desired duration and frequency. Special Actions, Synchronised Activations and much more.
LOCATION
With a privileged location, in one of the most commercial areas of Madrid, Plaza de Callao and Gran Vía.
COVERAGE
Screens located in the heart of Madrid, in the most visited square in Spain (150 million people a year) and the third busiest in Europe.
INNOVATION
Cutting-edge LED technology guarantees high visibility over the entire area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE POINT OF SALE
The Callao screens integrate with their surroundings, driving traffic to the advertisers’ points of sale, thus increasing the success of the advertising campaign.
SINCRONIZATION
The Callao screens can synchronise their content with other media in the square, offering more eye-catching, original and impactful advertising.
DATA ANALYSIS
The Callao screens measure and analyse the traffic of users in the surrounding area, establishing audience targets. A unique solution in Outdoor Advertising.
THE MOST VIEWED DIGITAL SCREENS IN MADRID
THE MOST IMPRESSIVE ADVERTISING SCREENS IN MADRID
Based on high technology, the Gran Vía Circuit screens are connected with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralisation, increasing the success of the action.
SOCIAL
SOCIAL
Live, engaging and accessible content to share on social media and OOH media. Connect your campaign with Twitter, Facebook, Instagram or Whatsapp.
INTELIGENCIA ARTIFICIAL
INTELIGENCIA ARTIFICIAL
DOOH collects visitor data and learns from it. It detects behaviours and patterns to offer a multichannel communication focused on the target. From DOOH to mobile retargeting.
INTERACCIÓN
INTERACCIÓN
Engagement in DOOH through physical interactivity (gestural or tactile). We create immersive and viral experiences that will transport visitors to different universes, connecting emotionally with the public.
CONTENIDO DINÁMICO
CONTENIDO DINÁMICO
We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.
ADVERTISING ON OUR SCREENS
Thanks to technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralisation, increasing the success of the action.
FREQUENCIES
ADVERTISING
LIVE
BROADCASTS
INTERACTIVITY
AUGMENTED
REALITY
ADVERTISING
DOMINANCE
MOBILE
RETARGETING
SHOW YOURSELF IN GRAN VIA CIRCUIT, THE ♥️ OF MADRID
OUR CLIENTS
OUR CLIENTS
CALLAO CITY LIGHTS in the media
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