NOVIEMBRE 2023
CCL IN THE MEDIA
CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIA
The ABC newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this phenomenon and the benefits it has brought to the medium: “In Spain, the boom of digitalisation in outdoor advertising took place just over 10 years ago, with the appearance of the first large-format digital screens. In fact, it was on the façades of the Callao Cinemas in Madrid that the first large format screens were installed, which marked the beginning of a new era that has revolutionised the medium”.
Other events in Callao City Lights
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
Other actions in Callao City Lights
CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925
MAY 2024 Actions on our screens CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925 The new Alhambra 1925 campaign in Circuito Gran Vía is once again inspired by its slow fermentation process....
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
