NOVIEMBRE 2023
CCL IN THE MEDIA
CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIA
The ABC newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this phenomenon and the benefits it has brought to the medium: “In Spain, the boom of digitalisation in outdoor advertising took place just over 10 years ago, with the appearance of the first large-format digital screens. In fact, it was on the façades of the Callao Cinemas in Madrid that the first large format screens were installed, which marked the beginning of a new era that has revolutionised the medium”.
Other events in Callao City Lights
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you...
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
Other actions in Callao City Lights
POKÉMON INVASION IN CALLAO SQUARE
NOVEMBER 2024 Actions on our screens POKÉMON INVASION IN CALLAO SQUARE On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in...
DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS DOP Jabugo launches a campaign on the outdoor screens of Cines Callao to show the passion...
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS On the occasion of the launch of its new Hyaluron-Filler Epigenetic Serum with...