Carolina Herrera turned the Plaza del Callao into a film set where the public could pose and become the protagonist of a special action aimed at promoting its iconic feminine fragrance Good Girl. Influencers Mar Lucas and Violeta Mangriñán starred in this activation, which was joined by a multitude of people in the square.

Everyone was able to pose next to a giant replica of the Carolina Herrera perfume: a navy blue and black high heeled shoe.

The images, both still and moving, the latter taken with a glam cam, could be seen on the Callao City Lights screen located in the square.

In two days, the DOOH campaign achieved 1.5 million impacts and more than 600,000 unique users on the screens of Circuito Gran Vía. And achieving with the campaign, the viralisation of the campaign on social networks and the connection with the local target.

To announce the launch of Gillette Labs, a new razor with an exfoliating bar that cleanses the skin before the blades, a 3D campaign was launched starring the footballer Joaquín, the brand’s prescriber.

The campaign was executed on the 15 screens that make up the Gran Vía Circuit, which, together with the spectacular 3D, helped to generate a great impact throughout the Gran Vía.

The action featuring the footballer Joaquín, the brand’s prescriber, resorted to 3D creativity to offer a close-up of the new razor. In 2 weeks, the DOOH campaign achieved more than 22 million impacts and over 2 million unique users on the screens of Circuito Gran Vía. And achieving brand awareness and connection with the local target.

In order to increase market share, especially among young people and children, Fanta launched a geo-contextualised campaign linked to Halloween. The brand resorted to 3D creativity, designed specifically for outdoor use, to achieve greater spectacularity and attract the public’s attention.

In addition, to increase its impact, the campaign was exhibited at Circuito Gran Vía. A pumpkin with a skeleton hand appeared on the screens to catch a bottle of Fanta and show it to passers-by, giving the impression that it was coming out of the supports. In 3 weeks, the DOOH campaign achieved 30.2 million impacts and 2.7 million unique users on the screens of Circuito Gran Vía. And achieving with the campaign, set in Halloween, great contextualisation and connection with the local target.