Patrimonio Nacional invaded the centre of Madrid with a campaign in Circuito Gran Vía announcing the opening of the Galería de las Colecciones Reales (Royal Collections Gallery).

Under the slogan ‘The real moves you. Move, come and feel’, the action showed the interpretation, by several dancers, of different works by great artists of our history. A piece impregnated with art and emotion that could be seen, between 17 and 23 July, on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.

The action achieved more than 11 million impacts, as well as a great notoriety for the new museum and a connection with the local target.

Located in the Royal Palace complex in Madrid, the new gallery houses more than 650 masterpieces by artists such as Caravaggio, Velázquez, Goya and Titian, among many others. A journey through the history of the Spanish monarchy and the artistic taste of each of its protagonists, from the first reigns of the Middle Ages to Juan Carlos I.

On the occasion of the inauguration of the new ‘Batman Gotham City Escape’ attraction, Parque Warner turned Madrid’s Callao square into the stage for a unique encounter between Batman, The Joker and Harley Quinn. The public in the square was able to have their portraits taken with the popular DC Comics characters and the impressive Batman vehicle, which for the first time left Parque Warner, while the Callao City Lights screens broadcast the spot announcing the launch of the new roller coaster.

A spectacular action that combined street marketing with outdoor advertising, achieving more than 650,000 impacts among the thousands of visitors who pass through the Plaza del Callao every day.

The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito Gran Vía to publicise its offers and discounts as part of its ‘Summer Days’.

For two days, the e-commerce platform invited the public in the centre of Madrid to buy products in its online shop, increasing digital traffic and promoting its discounts in a wide variety of brands and sectors: fashion, beauty and health, entertainment, electronics and supermarkets, among others.

The campaign, managed in the media by OMD, achieved more than 3.5 million impacts.