JUNE 2021

Our corporate events

 

CALLAO CITY LIGHTS, IV BRANDED CONTENT FORUM HELD BY THE ADVERTISING INDUSTRY

La Publicidad has chosen Callao City Lights to hold the IV Branded Content Forum. A successful meeting in hybrid format, face-to-face and online, in which a dozen professionals explained the benefits of this discipline for brands and presented some success stories.

This year’s speakers were Iñigo de Luis, head of strategy at Arena Media; Luis Movilla, director of branded content at Be a Lion; Elena Pastor, creative director; Adrián Chinchilla, head of content at Mediaco; David Pueyo, head of content and transmedia strategy at Bridges (Havas Media Group); José Gabriel García, CEO of La Caja Company; Poncho García-Valenzuela, chief innovation officer at Mediabrands Content Studio; José Casanova, CEO of Casanova Agency; Nina Bermúdez, sports and gaming manager at Rebold Spain; Ana Moreno, content director at Rebold; David Vara, account director at Zenith; Miguel Villarruel, content projects and strategy director at Publicis Content, and Eider Bolinaga, brand manager content at Mahou San Miguel.

The meeting ended with an interview with Juan Luis Cano, partner of La Maleta Azul and former member of the comedy duo Gomaespuma, in which he talked about his relationship with advertising throughout his career and the importance of humour as a vehicle to tell any story.

Other events in Callao City Lights

SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS

SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS

FEBRUARY 2023 EVENTS IN OUR SPACE   SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTSAround 40 people from the events sector attended the first Callao City Lights open day to get to know our space and the...

‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS

‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS

JANUARY 2023 EVENTS IN OUR SPACE  'ELLE' INTERVIEWS LAIA COSTA IN CALLAO CINEMAS  Elle magazine chose our cinemas as the setting to talk to actress Laia Costa, nominated for the 2023 Goya for Best...

FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’

FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’

JANUARY 2023 EVENTS IN OUR SPACE  FULL HOUSE AT THE PREMIERE OF 'CRISTO Y REY'  Nobody wanted to miss the preview at Cines Callao of 'Cristo y Rey', the eagerly awaited series about the relationship...

Other actions in Callao City Lights

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted...

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