JUNE 2021
Our corporate events
CALLAO CITY LIGHTS, IV BRANDED CONTENT FORUM HELD BY THE ADVERTISING INDUSTRY
La Publicidad has chosen Callao City Lights to hold the IV Branded Content Forum. A successful meeting in hybrid format, face-to-face and online, in which a dozen professionals explained the benefits of this discipline for brands and presented some success stories.
This year’s speakers were Iñigo de Luis, head of strategy at Arena Media; Luis Movilla, director of branded content at Be a Lion; Elena Pastor, creative director; Adrián Chinchilla, head of content at Mediaco; David Pueyo, head of content and transmedia strategy at Bridges (Havas Media Group); José Gabriel García, CEO of La Caja Company; Poncho García-Valenzuela, chief innovation officer at Mediabrands Content Studio; José Casanova, CEO of Casanova Agency; Nina Bermúdez, sports and gaming manager at Rebold Spain; Ana Moreno, content director at Rebold; David Vara, account director at Zenith; Miguel Villarruel, content projects and strategy director at Publicis Content, and Eider Bolinaga, brand manager content at Mahou San Miguel.
The meeting ended with an interview with Juan Luis Cano, partner of La Maleta Azul and former member of the comedy duo Gomaespuma, in which he talked about his relationship with advertising throughout his career and the importance of humour as a vehicle to tell any story.
Other events in Callao City Lights
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of...
Other actions in Callao City Lights
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...
ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT
JULY 2024 Actions on our screens ADIDAS CONGRATULATES THE NEW EUROPEAN CHAMPIONS ON GRAN VÍA CIRCUIT The sports brand Adidas has chosen the 15 large-format screens of Circuito Gran Vía to...