JANUARY 2022
Actions on our Screens
BALEÀRIA DOCKS ONE OF ITS FERRIES IN CALLAO SQUARE
The campaign begins with a newspaper showing the news of a ferry docking in Callao. It then shows an image of the square flooded with water and crossed by the Eleanor Roosevelt ferry. The 3D effect is seen in a school of dolphins swimming placidly around the company’s name.
The action is part of the campaign that Baleària has launched to mark its participation in FITUR, the international tourism fair to be held in Madrid from 19 to 23 February.
The campaign, in collaboration with Havas Media and Proximia Havas, also includes a competition on Instagram with the hashtag #SéDondeAtracaBaleària, which challenges users to capture with their mobile phones the Baleària fast ferry as it crosses Madrid and share it on their profile. Participants will be entered into a draw for a year’s free tickets to any of Baleària’s destinations, including a companion and vehicle.
Other events in Callao City Lights
CALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS
JUNE 2022EVENTS IN OUR SPACECALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS More than a hundred people gathered on 12 June at the Xbox Fan Fest in Madrid, the...
FELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF ‘SIN LÍMITES’
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GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS
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Other actions in Callao City Lights
CALLAO CITY LIGHTS STRENGTHENS ITS TEAM
JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM With the incorporation of Isabel Rodriguez, as event manager, Miguel Domingo, in marketing, and Laura Rodriguez, in the...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
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